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About the Role
The New York Times' Marketing team is seeking an Associate Manager, Growth Media Strategy (Temporary) to oversee paid digital media strategy for their Acquisition program. This role focuses on maximizing paid subscriptions across various products, including All Access, Cooking, Games, and The Athletic, contributing to the company's goal of reaching 15 million subscribers by 2027.
Responsibilities
- Provide performance reports and insights for ongoing analysis, including ad hoc analysis to determine short and long-term optimizations and support forecasting needs.
- Use past insights, data visualizations, and research to develop POVs and share media expertise with the immediate and broader team in both written and verbal formats.
- Manage detailed media budgets, allocations, and delivery across multiple campaigns and vendors to maximize return on ad spend.
- Partner with the in-house platforms team, guiding campaign execution and approving optimization recommendations to enhance performance through demonstrated understanding, analysis, and optimization of media, with a focus on AI-driven platform capabilities.
- Support strategic vendor relationships, vetting new media offerings and identifying partnership opportunities that unlock stronger results with media.
- Work with Audience Insights, Data Insights, and external platform partner teams to develop learning agendas and testing scenarios.
- Develop working partnerships with Creative, Marketing, Newsroom and Social teams promoting cross-platform content, creative, and messaging strategy.
- Demonstrate support and understanding of journalistic independence and a strong commitment to the mission to seek the truth and help people understand the world.
Requirements
- Bachelor's degree from an accredited college or university
- 3+ years experience managing digital media
- 2+ years hands-on experience managing social and display campaigns
Skills
- Growth marketing
- AI-powered automation tools or platforms such as Smartly.io, Mediaocean, Pixis, and VidMob, and proprietary or in-house developed AI media solutions
- Budget and vendor management
Location
- New York, NY
Work Type
- Hybrid
- Temporary
Experience Level
- Associate Manager
Education Level
- Bachelor's degree
Salary/Compensations
- $90,000—$100,000 USD
Benefits
- Medical benefits
- Dental benefits
- Vision benefits
- Flexible Spending Accounts (F.S.A.s)
- Company-matching 401(k) plan
- Employee stock purchase plan
- Paid vacation
- Paid sick days
- Paid parental leave
- Tuition reimbursement
- Professional development programs
- Variable pay (annual bonus and restricted stock may be eligible)
About the Company
- The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism.
- They embrace a diverse workforce that has a broad range of backgrounds and experiences across their ranks, at all levels of the organization.
- They encourage people from all backgrounds to apply.
Equal Opportunity
- The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law.
- All applications will receive consideration for employment without regard to legally protected characteristics.
- The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
- The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws.
- Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.