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About the Role
As part of the Policy Campaigns Marketing team, you will help lead the marketing response and coordination across the company's biggest challenges. You will work closely with a cross-functional team to develop and deploy a marketing strategy to strengthen engagements with policymakers and key groups in D.C. and beyond. You will craft messaging and develop programs to engage key ally groups, consumers, and key opinion formers. Through strategic scenario planning and data-driven insights, you will organize events, develop collateral, and build narratives to explain Google’s position on emerging topics at the national and state level.
Responsibilities
- Oversee strategic scenario planning to inform and improve engagements and activations across policymakers, third party organizations, and key user groups.
- Develop and execute policy strategy that benefits Google users and the business in coordination with key partners.
- Work with cross-functional internal teams to organize events, develop collateral, and build narratives to explain Google’s position on U.S. policy files.
- Create and manage a robust content calendar guided by internal and external policy timelines.
Requirements
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, brand management, political campaigns, strategy consulting, public affairs, or related fields.
- Experience working cross-functionally with various teams to reach a goal.
- Experience developing marketing plans for audiences.
Skills
- Public sector or public affairs marketing or political/advocacy campaigns experience.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Passion for policy and technology.
- Ability to lead and evaluate issues independently in a fast-paced environment.
- Problem-solving skills with the ability to develop strategy, communications plans, creative campaigns, customer insights, and analyze campaign effectiveness/return on investment (ROI).
- Excellent written and verbal communication skills.
- Ability to tell stories across a variety of mediums (video, blog posts, social, presentations, etc.).
- Creative ideas on how to talk to an audience in a non-traditional way.
- Skilled at managing multiple priorities.
- Nimble.
- Ability to grow in ambiguity.
- Emphasis on tracking progress against defined goals.
Experience Level
- 6 years of experience
Education Level
- Bachelor's degree or equivalent practical experience.
Salary/Compensations
- $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Benefits
- 15% bonus target
- equity
- benefits
About the Company
- Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.