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About the Role
Graza is seeking a Brand Manager to drive portfolio growth by managing new product lines and leading new product development from concept to launch. This role requires a strategic and analytical thinker who can leverage data to identify opportunities and drive execution across cross-functional teams.
Responsibilities
- Own day-to-day brand management for new product lines, monitoring business performance and identifying opportunities.
- Analyze business data to inform portfolio optimization, marketing support, and commercial growth.
- Maintain the Marketing & Sales calendar across the portfolio.
- Lead cross-functional development and execution of new product innovations.
- Develop go-to-market plans for new product innovation.
- Develop creative briefs and partner with Creative on packaging and design.
- Lead cross-functional project management for new product launches.
- Manage relationships with external agency and vendor partners.
- Develop a deep understanding of categories, competitive landscape, shopper behavior, and emerging trends.
- Develop clear reporting on business performance and opportunities.
- Monitor key business metrics and recommend actions to improve performance.
- Maintain understanding of market activity, including competitive launches, pricing, and distribution.
Requirements
- 4–5+ years of experience in brand management, marketing, category management, or a related role.
- Experience in CPG, preferably with experience working on new product innovation.
- Hands-on experience using Nielsen or other syndicated data, retailer data, and internal sales data.
- Demonstrated ability to translate data and insights into actionable business recommendations.
- Strong understanding of retail dynamics, sell-in processes, and the marketing funnel.
- Exceptional organizational and project management skills.
- Comfortable owning both strategic thinking and day-to-day execution.
- Excellent communicator capable of simplifying complex information.
- Strong cross-functional collaborator.
- Self-directed, proactive, and comfortable operating in a fast-paced, entrepreneurial environment.
- High attention to detail with a strong sense of ownership and accountability.
- Passion for food, brands, and building products that consumers love.
Skills
- Brand Management
- Marketing
- Category Management
- New Product Innovation
- Nielsen Data Analysis
- Retailer Data Analysis
- Internal Sales Data Analysis
- Project Management
- Cross-functional Collaboration
- Communication
Location
- Brooklyn, NY
Work Type
- In-office four days a week
- Full-time
Experience Level
- 4-5+ years
Salary/Compensations
- $92,000 - $115,000
Benefits
- Competitive health care plans (medical, dental, and vision)
- Flexible paid time off
- Full range of benefits and perks
- Bonus may be provided
- Equity may be provided
About the Company
- Graza makes fresh olive oil and related products like mayo, aioli, and potato chips.
- Believes high-quality olive oil should be used and enjoyed every day.
- Currently available in over 28,000 stores nationwide with plans for continued growth.
Equal Opportunity
- Graza is an equal opportunity employer committed to building a diverse and inclusive team.
- Considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.