Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Digital Marketing Coordinator role.
Rezi rewrites your resume against Sony Music Global Job Board's job description. Free.
Tailor your resume to this Digital Marketing Coordinator role.
Rezi rewrites your resume against Sony Music Global Job Board's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Digital Marketing Coordinator posting at Sony Music Global Job Board — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Digital Marketing Coordinator posting at Sony Music Global Job Board — free, in seconds.
About the Role
The Digital Marketing Coordinator supports artist and label campaigns by assisting with paid, owned, and earned digital channels. This role involves building email communications, growing databases, maintaining CRM best practices, and gaining experience in social media, content, creator campaigns, reporting, and campaign coordination. It's an ideal opportunity for someone passionate about music and internet culture looking to develop a career in digital marketing.
Responsibilities
- Serve as a key contact for the digital marketing team, collaborating with internal managers, artists, labels, and external partners to deliver domestic and international campaigns.
- Manage day-to-day project workflows, including campaign timelines, tracking documents, asset folders, release links, and general digital housekeeping.
- Support paid media execution, creator and influencer activations, fan acquisition pages, competitions, and pre-save campaigns.
- Support the delivery and scheduling of social media plans across label-owned platforms, including TikTok and Instagram, while contributing to overall channel strategy.
- Capture mobile-first content at live shows, events, and artist shoots, performing basic short-form video editing like cutting clips, subtitling, and adding trending audio.
- Identify strategic opportunities across social channels and campaign touchpoints to convert social followers into owned channel audiences.
- Build, schedule, and execute targeted email and SMS CRM campaigns for artist and label accounts, maintaining the master CRM calendar.
- Grow first-party fan databases by managing data capture across websites, pre-saves, and competitions while maintaining CRM data hygiene and privacy compliance.
- Develop, test, and optimise automated fan journeys, sign-up flows, and lifecycle messaging to improve overall campaign conversion.
- Collect and analyse campaign metrics across social, CRM, paid media, and UGC activity using internal and external reporting tools.
- Consolidate performance data into regular reports and share actionable insights to inform future marketing strategy and campaign optimization.
- Monitor emerging digital trends, platform updates, streaming features, and internet culture to identify creative opportunities for artists.
- Prepare internal presentations, case studies, and educational updates for the broader marketing team and assist in key digital partner meetings.
Requirements
- Passionate about music, digital culture, and how audiences engage with artists across social, streaming, and emerging platforms.
- Creative, curious, and proactive, with an interest in audience development, CRM, and content strategy.
- Data-literate, able to interpret campaign performance and turn insights into action.
- Highly organised, adaptable, and comfortable managing multiple priorities in a fast-paced environment.
- A strong communicator and collaborative team player who enjoys working with stakeholders at all levels.
- Experience in digital marketing, CRM, social media, content, or the wider entertainment industry.
- Strong project management and organisational skills, with the ability to prioritise competing deadlines.
- Proficiency in Microsoft Office, spreadsheets, reporting tools, and the ability to quickly learn new platforms and technologies.
- Experience working within a record label, music company, creative agency, or similar environment.
- Hands-on experience delivering social media campaigns, CRM communications, or short-form video content.
- Familiarity with creative tools such as Canva, CapCut, Adobe Express, website CMS platforms, fan capture tools, and digital music marketing workflows.
Skills
- Digital Marketing
- CRM
- Social Media
- Content Strategy
- Data Analysis
- Project Management
- Microsoft Office
- Spreadsheets
- Reporting Tools
- Canva
- CapCut
- Adobe Express
- Website CMS Platforms
- Fan Capture Tools
- Digital Music Marketing Workflows
- Short-form Video Editing
Benefits
- Private health benefits
- Insurances
- Additional leave programs
- Novated car leasing options
- Industry discounts & perks
About the Company
- Sony Music is a global community with the opportunity to channel passion every day.
- We invest in professional growth and development, enabling employees to thrive in our vibrant community.
- We provide the space to accelerate progress, positively disrupt, and create what happens next.
- We offer the platform to champion positive change, with the opportunity to contribute to social impact, diversity, equity, and inclusion initiatives.
Equal Opportunity
- As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive.
- Sony Music is an equal opportunity employer and supports workforce diversity.
- We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent.
- We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.