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About the Role

We are seeking a Senior Consultant – Marketing Operations & Transformation to help clients rethink and improve how marketing, content, and customer engagement work is executed. This role bridges marketing operations, operational transformation, and service design, focusing on identifying value, designing better ways of working, and implementing practical, scalable change, increasingly incorporating AI and automation.

Responsibilities

Assess marketing and content operating environments to understand processes, roles, capabilities, technology, data, governance, hand-offs, partner models and pain points.
Identify and prioritise opportunities for operational improvement and transformation, considering the impact across people, process, technology and data.
Design future-state operating models, services and ways of working, covering capabilities, accountabilities, governance, interaction models and organisational change.
Apply service design methods including research, journey and process mapping, service blueprinting and problem framing to ensure transformation is grounded in how people actually work.
Redesign marketing workflows across areas such as planning, briefing, content and creative development, approvals, activation, measurement and optimisation.
Explore how MarTech, data, automation, AI and emerging technologies can enable better ways of working and translate new capabilities into practical operational change.
Shape and run pilots, proofs of concept and structured experiments to test new approaches, demonstrate value and inform broader transformation.
Develop practical transformation artefacts including process maps, service blueprints, operating model designs, RACI models, role definitions, governance models and implementation roadmaps.
Bring together stakeholders across marketing, business, technology, data, design, risk and partner organisations, facilitating workshops and building alignment around change.
Define measures that demonstrate the impact of transformation, such as cycle time, throughput, rework, adoption, cost, quality, compliance and productivity.

Requirements

7+ years’ relevant professional experience, with significant track record in marketing operational improvement and transformation, and a strong understanding of how marketing organisations, their capabilities and wider ecosystems work.
Demonstrable experience diagnosing and improving operations across people, process, technology and data, identifying root causes and translating them into practical improvement or transformation opportunities.
Strong service design capability, including stakeholder and user research, service blueprinting, journey and process mapping, problem framing and translating human needs into improved ways of working.
Experience designing and improving operating models, processes, governance, roles and responsibilities, ways of working and agency/partner models.
Experience across the end-to-end marketing lifecycle, including areas such as planning, briefing, content and creative development, approvals, activation, measurement and optimisation.
Strong consulting skills, including structuring ambiguous problems, facilitating workshops, conducting stakeholder interviews, synthesising insight and developing clear recommendations.
Experience working within a management consulting environment, ideally delivering operational improvement, transformation or operating model engagements for complex organisations.
Well versed in how MarTech, workflow platforms, automation, data and emerging technologies such as AI can enable operational improvement, without needing to be a technical implementation specialist.
Experience working across multidisciplinary marketing, business, technology, data, design and change teams to take ideas from diagnosis through design and into implementation.
Excellent visual communication, process mapping, written communication and presentation skills, with the ability to make complex operating environments understandable.
Financial services familiarity and an appreciation of how governance, risk and controls influence operational design.
A practical, delivery-oriented mindset, comfortable working with ambiguity and focused on turning transformation thinking into tangible operational change.

Skills

Marketing Operations
Operational Transformation
Service Design
MarTech
AI
Automation
Data Analysis
Process Mapping
Service Blueprinting
Stakeholder Management
Workshop Facilitation
Problem Solving
Communication Skills
Visual Communication
Written Communication
Presentation Skills

Location

Remote

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

Competitive salary + bonus up to 15%

Benefits

37 days holiday (incl. Christmas shutdown)
Private medical insurance, life & income protection
Pension scheme
1,000+ employee perks
Dedicated learning, training, and certification support

About the Company

Optima Partners is a forward-thinking professional services firm on an exciting growth trajectory.
We help leading organisations modernise how marketing, content, customer and technology teams work.
We work with major consumer and enterprise brands to tackle complex business and customer challenges, driving transformation and championing customer-centric agendas.
Our work combines practical strategy, data, technology, AI design and delivery to turn ambition into measurable outcomes.
We are a collaborative, fast-growing team helping clients make marketing, content, service and operating model transformation work in practice.