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About the Role

We are seeking a hands-on CRM Executive to manage our reactive communications calendar and support key commercial initiatives across 14 markets. You will be responsible for creating briefs, executing campaigns in Braze, and ensuring timely, accurate, and localized delivery to customers.

Responsibilities

Build broadcast campaigns end-to-end in Braze, including templates, segments, workflows, personalization, and scheduling across multiple channels.
Execute time-sensitive and urgent sends rapidly based on the reactive calendar and CRM Manager's priorities.
Deliver campaign plans and activities for key commercial moments, ensuring timely execution and maximum customer engagement and revenue impact.
Self-QA all campaigns against a checklist for targeting, links, copy, creative, personalization, and localization before submission.
Adapt and localize central campaigns for 14 markets, coordinating translations and market-specific variants.
Coordinate content and creative production with Design and Content teams.
Implement a structured A/B testing program to continuously improve engagement and conversion rates.
Report on campaign performance against benchmarks, identifying successes and areas for improvement to inform future campaigns.
Continuously optimize reactive communications, apply customer segmentation, and manage the calendar for maximum impact.
Support local market teams with ad-hoc marketing initiatives and requests, ensuring effective adaptation and localization of central campaigns.

Requirements

Hands-on ESP experience is essential.
1+ years of experience building and deploying campaigns in Braze or a similar platform, including segmentation and scheduling.
Technical comfort with HTML/CSS edits, including tweaking and adding elements.
Highly analytical with a proven track record of using data and A/B testing to optimize campaign performance.
Strong execution and delivery mindset, capable of quickly building campaigns end-to-end.
Structured yet agile approach to managing a busy, multi-market communications calendar and responding to reactive moments.
Willingness to engage with local marketing teams across Europe to understand market nuances and customer needs.

Skills

Braze
Campaign Building
Campaign Delivery
Segmentation
Personalization
A/B Testing
HTML/CSS
Data Analysis
Reporting
Localization

Location

Europe

Work Type

Full-time

Experience Level

1+ years experience

Benefits

28-days holiday, plus bank holidays
Monthly £40 Treatwell vouchers
Mental health support
Benefits platform with cycle to work scheme, high street discounts, and other perks
Growth funds for development
Beneficial pension scheme
Enhanced parental pay & leave policy
Dynamic organisation with Thursday drinks

About the Company

Treatwell is a team of 700 passionate people across Europe.
We are the industry's smartest salon management software, connected to Europe’s leading bookings platform.
We work with over 95,000 salon partners across 14 countries, processing over 8 million bookings monthly.
We are on an exciting journey to digitally revolutionize the hair and beauty community.

Equal Opportunity

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team.
We are committed to making reasonable adjustments to the recruitment process as required.