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About the Role
Execute lifecycle marketing campaigns and journeys, managing the day-to-day tactics that drive customer engagement and retention. You will own the performance of assigned programs, collaborate with cross functional teams, and contribute to continuous optimization of customer experiences.
Responsibilities
- Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives
- Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data
- Execute real-time segmentation and targeted messaging across email, in-app, and other channels
- Monitor campaign metrics daily; identify performance gaps and recommend optimization tactics
- Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development
- Support data and analytics team with audience definition, testing requirements, and performance analysis
- Execute A/B tests and optimization experiments; document learnings and share insights with the team
- Collaborate with Product and Customer Success teams on engagement signals and retention opportunities
- Maintain accurate campaign documentation, timelines, and stakeholder communication
- Contribute to quarterly business reviews and performance analysis
Requirements
- 3-5 years in email marketing, lifecycle marketing, retention marketing, or related discipline
- Proficiency with marketing automation platforms and analytics tools
- Experience building and optimizing customer journeys or email campaigns
- Strong analytical skills and comfort working with performance data
- Excellent project management and organizational skills
- Ability to collaborate across teams and communicate technical concepts clearly
- Understanding of customer engagement best practices and testing methodologies
Location
- AMS - North America and Canada
Work Type
- Flexible
Experience Level
- 3-5 years
Salary/Compensations
- $126,800 - $221,900
Benefits
- Equity (when applicable)
- Variable/incentive compensation
- Health plans, including flexible spending accounts
- 401(k) Plan with company match
- ESPP
- Matching donations
- Flexible time away plan
- Family leave programs
About the Company
- It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.
Equal Opportunity
- ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.