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About the Role
Perpetual Wealth is seeking an experienced Digital Marketing Manager to lead and evolve our digital marketing capability, driving lead generation, conversion optimisation and digital performance across our wealth management businesses. This is an exciting opportunity to take ownership of our digital ecosystem, including website strategy, content management, digital analytics, marketing technology and user experience, while partnering closely with senior business leaders, technology teams and external agency partners.
Responsibilities
- Leading the ongoing development, optimisation and management of Perpetual Wealth’s websites and digital platforms
- Driving SEO, conversion rate optimisation (CRO), analytics and emerging digital capabilities including AI-enabled marketing initiatives
- Designing and implementing lead generation, nurture and conversion programs
- Managing website content, campaigns and digital experiences through Optimizely
- Developing and executing A/B testing and continuous improvement initiatives
- Leveraging digital insights and campaign data to optimise marketing performance
- Working closely with technology teams and agency partners to deliver enhancements, integrations and digital innovation
- Supporting marketing automation initiatives and customer journey optimisation
- Acting as the key business owner for marketing technology platforms, website governance and digital best practice
Requirements
- 5+ years' experience in digital marketing, website management or marketing technology roles
- Hands-on experience with Optimizely
- Experience managing enterprise websites, digital content and lead generation campaigns
- Strong understanding of SEO, CRO, website optimisation and digital customer journeys
- Experience with Google Analytics, Google Tag Manager and digital performance reporting
- Proven ability to use data and insights to drive measurable business outcomes
- Experience working with content management systems, website publishing and digital governance
- Exposure to marketing technology platforms such as Salesforce Marketing Cloud and Sales Cloud
- Experience within financial services or another regulated industry
- Knowledge of HTML, CSS and web design principles
- Experience with digital experimentation, A/B testing and personalisation
Skills
- Website optimisation
- Customer journeys
- Marketing technology
- Data analysis
- Content management
- Digital innovation
- Lead generation
- Conversion optimisation
- Digital performance
- Website strategy
- Digital analytics
- User experience
- SEO
- CRO
- AI-enabled marketing
- Marketing automation
- Optimizely
- Google Analytics
- Google Tag Manager
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- HTML
- CSS
- Web design principles
- Digital experimentation
- A/B testing
- Personalisation
Location
- Australia
Work Type
- Remote
- Full-time
Experience Level
- 5+ years
Benefits
- Work from anywhere in Australia for up to one month each year
- An annual allowance to empower you to prioritise your personal wellbeing
- Study support and commitment to supporting professional development
About the Company
- Perpetual Wealth is seeking an experienced Digital Marketing Manager to lead and evolve our digital marketing capability, driving lead generation, conversion optimisation and digital performance across our wealth management businesses.
- As part of an exciting new chapter, Perpetual Wealth will soon become a standalone business as part of the recently announced acquisition by Bain Capital. This creates a unique opportunity to join a business focused on growth, innovation, and delivering exceptional outcomes for clients.
- At Perpetual Wealth, you'll be part of a purpose-led organisation with a long history of helping clients create and protect their wealth.
- You'll have the opportunity to shape our digital future, work with experienced leaders and contribute to initiatives that deliver meaningful business impact.
- If you're passionate about digital innovation, customer experience and driving growth through technology and data, we'd love to hear from you.
- Our unique culture is underpinned by our three organisational behaviours, Stretch, Own it, Make an impact which drive our approach of day-to-day interactions with colleagues and clients, the way we approach decision-making to the questions we ask and the problems we solve.
Equal Opportunity
- We’re committed to creating an inclusive workplace where diversity is celebrated. No matter your background or circumstances, we aim to provide an environment where you can thrive.