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About the Role

DX is looking for an EMEA Marketing Lead to own the company's presence in the region. This role will act as the liaison between the EMEA market and the global marketing team, adapting strategies to ensure success in the region. It requires understanding target accounts, collaborating with Account Executives (AEs), and developing effective outreach strategies. This is a foundational marketing position for an experienced individual capable of defining and executing regional marketing initiatives.

Responsibilities

Maintain a view of target accounts in the region, including contacts, campaign history, and pipeline status.
Partner with AEs to create account engagement plans, identifying key contacts and aligning programs with the buying stage.
Execute account engagement plans through various tactics such as executive roundtables, dinners, direct mail, and personalized digital campaigns.
Serve as the voice of EMEA within the marketing organization, relaying customer, AE, and partner feedback to inform global programs.
Review and adapt existing marketing assets (ads, emails, campaigns) for regional relevance, including language and cultural context.
Identify and communicate gaps in regional content, such as case studies and website information.
Ensure DX has an appropriate presence at EMEA events and provide direct support for event activities.
Organize regional executive programs like roundtables and dinners focused on AI transformation.
Collaborate with Events teams to recruit executives for events as attendees or speakers.
Design regional programming around global events to generate territory-specific pipeline opportunities.
Host regional webinars featuring subject matter experts, tailored to the EMEA audience.
Partner with demand generation teams to promote webinars and drive target attendance.
Identify and test new channels, communities, or partners to expand DX's reach in EMEA.
Build business cases for scaling successful initiatives.

Requirements

Experience running field or regional marketing in a B2B SaaS or developer tools company with limited support.
Ability to prioritize effectively.
Experience in account-based marketing, developing plans around named account lists.
Proven experience running executive programs/events, including positioning and agenda design.
Comfort with various marketing tasks, including writing webinar briefs, reviewing campaign sequences, and working at events.
Strong understanding of messaging resonance across different markets.
Confidence to challenge messaging that may not resonate regionally.
Effective collaboration skills with demand generation, events, product marketing, and sales teams.
Ability to foster productive relationships without direct ownership of all functions.
Motivation to build and define new initiatives in a growing role.

Skills

Field marketing
Regional marketing
B2B SaaS marketing
Developer tools marketing
Account-based marketing (ABM)
Executive program management
Event marketing
Webinar development
Campaign management
Messaging strategy
Content adaptation
Cross-functional collaboration
Demand generation partnership
Sales enablement
Market intelligence analysis
Channel development
Experimentation

Location

EMEA

Work Type

Remote
Hybrid
In-office

Experience Level

Experienced

Benefits

Health and wellbeing resources
Paid volunteer days

About the Company

DX is a fast-growing SaaS company headquartered in Salt Lake City, Utah, focused on helping engineering leaders build high-performing teams by providing insights into developer productivity and experience.
DX collects millions of data points daily, used by companies like Pinterest, GitHub, and BNY.
DX has achieved profitable growth, tripling annual recurring revenue in recent years.
DX has been acquired by Atlassian, which will provide expanded resources and accelerate growth.
At Atlassian, the mission is to unleash the potential of every team through software products designed for all types of work.
Atlassian believes that diverse contributions drive success and fosters an inclusive culture.

Equal Opportunity

Atlassian never discriminates based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All information will be kept confidential according to EEO guidelines.
Accommodations or adjustments can be supported at any stage of the recruitment process.