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About the Role
In this role, you will significantly shape brand perception through inspiring storytelling and clear, performance-driven communication. You will develop content for key channels like social media, email marketing, website, campaigns, and press, ensuring creative, consistent, and target-audience-appropriate messaging.
Responsibilities
- Writing and editing copy for website, social media, email marketing, campaigns, and print materials
- Developing copy for organic and paid social media, as well as performance-oriented campaigns
- Creating creative, brand-appropriate storytelling and ensuring consistent tonality across all channels
- Collaborating closely with marketing, branding, design, and external partners for campaign and content implementation
Requirements
- Excellent German language skills and a strong feel for language
- Good English language skills
- Experience in copywriting, ideally in the beauty, lifestyle, or e-commerce sector
- A sense for brands, aesthetics, and target audiences
- Interest in Ayurveda and beauty topics is advantageous
- Experience with performance copy / paid ads is advantageous
- Structured, independent work style and teamwork skills
Skills
- Copywriting
- Storytelling
- Social Media Marketing
- Email Marketing
- Campaign Development
- Brand Management
- Performance Marketing
- Content Creation
Work Type
- Freelancer
- Internal Team Member
Benefits
- Creative role with ample room for own ideas
- Opportunity to actively shape a brand's language
- Collaboration in an inspiring, interdisciplinary team
- Dynamic environment in the beauty and e-commerce sector
- Appreciative corporate culture and modern work practices
About the Company
- khadi Ayurveda Beauty is Europe's leading brand for Ayurvedic Hair, Body, and Skincare and plant-based hair color.
- Our team and work culture are as unique as the plants from which we create our products.
- We foster an environment where dynamism, creativity, diversity, and openness are paramount.
- khadi celebrates the wisdom of Ayurveda for the beautiful you.