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About the Role
As a Planner in Brand & Communications Strategy within Ogilvy Health, you will play a central role in shaping the strategic vision for leading global client accounts across Consumer Health / OTC and Prescription / Pharma. You will partner with multidisciplinary teams, client leads, and world-class creatives to transform complex clinical data, scientific insights, and market trends into clear, inspiring brand strategies and creative briefs.
Responsibilities
- Develop global brand frameworks, messaging architectures, and channel strategies targeted at Healthcare Professionals and consumers.
- Mine clinical trials, mode-of-action data, and medical literature to uncover compelling strategic "nuggets" that fuel creative work.
- Analyze market dynamics and competitive landscapes to uncover strategic white space, especially in mature categories where product claims are highly competitive.
- Write sharp, inspiring briefs and spar constructively with Creative Directors and teams to ensure strategy leads to work that changes behavior.
- Connect rigorous science with human empathy, creating communications that resonate with real-world decision-making for doctors, pharmacists, and patients.
Requirements
- Experience in brand, communications, or creative strategy within an agency environment (Consumer Health, OTC, Pharma, MedComms, B2B, or general Advertising).
- Exposure to global brand-building frameworks or medical strategy/comms planning.
- Experience or strong interest in either Consumer Health / OTC (driving expert/pharmacist recommendation strategies and global brand architecture) or Prescription / Rx (crafting messaging strategies around specialized data, clinical trials, and unique modes of action).
- Scientific Curiosity: A genuine interest in health and science, with the drive to immerse yourself in medical literature and complex subject matter.
- Critical Thinking: Strong reasoning and synthesis skills.
- Lateral Thinking: Proactive and inquisitive—able to anticipate challenges and see "around the corner" for our clients.
- Creative Judgment & Briefing: Appreciation for creative strategy and the confidence to collaborate closely with creative teams.
- Strong Communication: Persuasive, articulate, and skilled at workshop facilitation and client presentation.
Skills
- Brand Strategy
- Communications Strategy
- Creative Strategy
- Medical Strategy
- Comms Planning
- Scientific Curiosity
- Critical Thinking
- Lateral Thinking
- Creative Judgment
- Briefing
- Communication
- Workshop Facilitation
- Client Presentation
- AI Tools for Research Efficiency
Location
- UK
Work Type
- Full-time
Experience Level
- Agency experience
Benefits
- Tools to succeed
- Autonomy
- Support from expert colleagues
- Opportunities to do proud work
- Inclusive and welcoming environment
- Opportunities for career growth
- Guaranteed interview under the Disability Confident Scheme (if applicable)
About the Company
- Ogilvy, part of WPP, was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.
- Ogilvy Health UK is made up of healthcare communication specialists across the disciplines of medical education and communications; brain sciences; brand promotion; digital and social; strategic planning; public relations; and creative/design. We believe we are like no other: we blaze new trails; we encourage a culture of creativity and innovation; we challenge, and we change; and we recognise and reward our team.
- WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Equal Opportunity
- We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy.
- Diversity, equity and inclusion is integrated into everything that we do.
- We believe that for creativity to flourish, everything about how we work must have diversity at its core.
- Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
- We aim to facilitate an accessible and positive application experience for all candidates.
- If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.
- If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.