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About the Role
To provide high-quality communications, media relations, and campaign support for the Council, delivering effective communications advice, planning, and implementation across a range of services, policies, projects, and priorities. The role involves developing, delivering, and evaluating integrated communications and marketing campaigns, managing media inquiries, supporting reputation management, and offering professional communications advice to members, senior officers, and partners. This position is crucial for ensuring residents, stakeholders, and communities are informed, engaged, and connected through the Council’s communication channels.
Responsibilities
- Develop, implement, and evaluate integrated communications and marketing campaigns to support Council priorities, services, policies, and initiatives.
- Provide day-to-day communications support, planning, and advice to Council services and directorates.
- Act as the communications account manager for assigned directorates and services.
- Produce proactive communications plans and strategies based on audience insight and organisational objectives.
- Monitor local, regional, and national news developments and advise on issues that may impact the Council, its services, or communities.
- Manage and respond to media enquiries promptly, professionally, and within agreed deadlines.
- Build and maintain positive relationships with journalists, media organisations, and key external stakeholders.
- Draft press releases, media statements, briefing notes, speeches, articles, web content, and other communications materials.
- Deliver effective media management during sensitive, high-profile, and crisis situations.
- Identify and manage reputational risks and advise on appropriate communications responses.
- Support the Council’s press office function, including participation in the media rota system.
- Participate in the out-of-hours emergency communications and media response rota, providing support when required.
- Create engaging content across a range of digital communication channels, including social media, websites, newsletters, and internal communications platforms.
- Ensure communications content is accurate, accessible, inclusive, and aligned with Council branding and messaging.
- Provide communications advice and support to senior managers, elected Members, and partner organisations.
- Collaborate with colleagues across Marketing, Communications, Digital, and Engagement teams to maximise reach and impact.
- Monitor campaign performance and produce reports evaluating effectiveness and return on investment.
- Identify opportunities for innovation and continuous improvement across communications activities.
- Develop and maintain collaborative relationships with community organisations, partners, and stakeholders.
Requirements
- Experience developing and delivering successful communications strategies and campaign plans.
- Experience working within communications, public relations, media relations, marketing, or corporate communications.
- Strong understanding of media management and press office operations.
- Experience handling media enquiries and managing reputational issues.
- Experience delivering digital communications across multiple channels.
- Proven ability to create engaging and effective content for diverse audiences.
- Experience providing communications advice to senior managers, elected members, or stakeholders.
- Excellent written communication skills with the ability to write clearly, concisely, and persuasively.
- Excellent verbal communication and presentation skills.
- Ability to manage multiple priorities and work effectively under pressure.
- Experience evaluating campaign outcomes using insight, analytics, and performance measures.
- Strong stakeholder management and relationship-building skills.
- Understanding of equality, diversity, and inclusion principles in communications.
- Experience working within Local Government or the Public Sector (Desirable).
- Knowledge of political environments and local authority governance structures (Desirable).
- Experience managing crisis communications or emergency planning communications (Desirable).
- Experience using social media management, analytics, and content creation tools (Desirable).
- Chartered Institute of Public Relations (CIPR) qualification or equivalent communications qualification (Desirable).
- Experience delivering behavioural change, public information, or community engagement campaigns (Desirable).
Skills
- Strong understanding of Local Government services, structures, and challenges.
- Ability to identify, assess, and manage reputational risks.
- Excellent interpersonal and influencing skills.
- Ability to build effective working relationships at all levels.
- Understanding of diverse communities and inclusive communications practices.
- Strong organisational and project management skills.
- Ability to work independently and use initiative.
- Ability to respond calmly and effectively in fast-paced and demanding environments.
- Strong analytical skills with the ability to interpret audience insight and campaign data.
- Creative thinking and innovative approach to communications delivery.
Location
- Lewisham
Work Type
- Hybrid Working
- Contract
Experience Level
- 4 Month Contract
About the Company
- Local Authority