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About the Role

As a Senior Lead in Analytics, you will be responsible for turning complex data into actionable insights, solving real-world marketing challenges with analytics, and helping brands make smarter, data-driven decisions.

Responsibilities

Manage the analytics request process from intake to client delivery, ensuring high-quality, on-time deliverables.
Support the development and maintenance of custom analytics solutions, including data sourcing, SQL, and data visualization.
Create clear, comprehensive media reporting that ties performance to customer actions and business KPIs for both technical and non-technical audiences.
Collaborate with cross-functional teams (Media, Client Strategy, Data Science, Engineering) to design, implement, and validate measurement strategies.
Mentor team members in data visualization and data engineering, fostering their growth and ensuring high-quality work.
Stay current with marketing measurement trends, tools, and best practices to contribute to thought leadership and drive innovation.
Influence KPIs, business planning, and campaign optimization by partnering across functions like product, media, engineering, analytics, and strategy.

Requirements

5+ years of experience in analytics, with at least 3 years in marketing analytics.
Bachelor's degree or equivalent work experience.
Hands-on experience with data warehousing solutions (e.g., Amazon Redshift, BigQuery, Snowflake).
Experience implementing and managing ETL pipelines (dbt).
Expertise in SQL for complex data manipulation and optimization.
Experience working with ad tech and digital marketing data.
Strong working knowledge of marketing measurement frameworks (media mix modeling, lift testing, incrementality testing).
Advanced proficiency in visualization platforms (e.g., Tableau, Power BI, Looker).
Strong working knowledge of Python or R for advanced analysis and automation.
Proven ability to build strong stakeholder relationships in a fast-paced environment.
Experience leading strategic analytics projects, particularly measurement frameworks.
Ability to synthesize insights into clear recommendations for all organizational tiers.
Proactive approach to improving data quality, consistency, and accessibility.
Commitment to curiosity, adaptability, and continuous learning.
Customer-Focused mindset to deliver meaningful value.
People-Focused leadership, fostering collaboration, innovation, and professional growth.

Skills

Data Warehousing
ETL Pipelines
SQL
Data Visualization
Python
R
Marketing Measurement Frameworks
Media Mix Modeling
Lift Testing
Incrementality Testing
Stakeholder Management
Project Leadership
Data Quality Improvement
AI Enterprise License
AI Training

Location

Remote

Work Type

Full-time

Experience Level

Senior
3+ years marketing analytics
5+ years analytics

Education Level

Bachelor's degree or equivalent work experience
Master's degree in Analytics or Data Science preferred

Benefits

Professional Development programs
Mentorship opportunities
Career advancement support
Generous paid time off
Holiday allowances
Paid parental leave
Retirement or pension programs with contribution matching
Fertility benefits
Healthcare coverage
Pet Insurance
100% company-funded Lifestyle Spending Accounts
Commuter Benefits
Annual Bonus
8 give-back hours for volunteering
AI Enterprise License
Weekly AI training sessions

About the Company

PMG is a global independent platform company engineered for impact, integrating business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli.
With over 1,000 employees, PMG partners with leading brands.
PMG's work has earned top industry honors, and the company has won over 40 workplace culture awards, including 11 consecutive years on Ad Age’s Best Places to Work list.
PMG is dedicated to working hard to serve employees and clients, delivering value, results, and innovation with grit and agility.
The company believes in taking care of ourselves and each other to continuously improve.

Equal Opportunity

PMG is committed to creating a more diverse and inclusive culture and is a proud equal opportunity employer.
PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.