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About the Role

Our three hospital charities fundraise so that Guy’s and St Thomas’ NHS Foundation Trust can go above and beyond for their patients. We’re looking for a Senior Marketing Campaign Manager who can tell the story of our impact to key audiences, enabling us to raise more money for Evelina London, Guy’s Cancer Centre and Guy’s and St Thomas’s. This role would suit someone who enjoys leading cross-functional teams to produce impactful integrated marketing, working across a broad portfolio to produce briefs, assets and campaigns that deliver brand, lead generation and income targets.

Responsibilities

Mastermind integrated campaigns, enabling joint brand, lead generation and income activity that delivers more than the sum of its parts.
Set and deliver on the overall brief, including integrated campaign proposition brief.
Work with Fundraising and Brand leads to set targets and agree content requirements.
Collaborate with Brand and Supporter Experience to define target audiences, actionable insights, and land comms plans.
Work with channel and platform owners to unearth additional audience insights and agree paid, earned, owned and shared media plans.
Devise comms planning tools, processes and mechanisms for multi-channel, multi-audience campaigns.
Work with storytelling, funding, and other teams to identify potential stories and ensure accurate representation of funded projects and clinical outcomes.
Produce content briefs for in-house and freelance production.
Oversee content packs for platform, channel and product owners to self-serve.
Oversee campaign budgets and reporting frameworks.
Enable real-time campaign optimisation.
Evaluate activity and make data-led recommendations for improvements and future investment.
Provide strategic marketing support on non-integrated campaigns when workload allows.
Work closely with PTC/CHP Comms Lead for integrated campaigns supporting fundraising for the Evelina London transformation programme.
Lead cross-functional groups including fundraising, funding, digital, brand, and supporter experience for other campaigns.
Potentially work directly with the Comms team and clinicians at the Trust.
Line manage a Marketing Campaigns Officer.
Integrated campaign project planning, delivery and evaluation (approx. 75% of role).
Set metrics with stakeholders to hit annual channel, product, and campaign targets.
Produce briefs for integrated activity, including campaign propositions, target audiences, audience insight, case study and content requirements.
Agree paid, earned, owned, and shared media plans and ensure alignment with wider comms plans.
Produce content briefs enabling impactful and cost-effective asset development.
Oversee content packs enabling platform, channel, and product owners to self-serve impactful comms.
Ensure campaign reporting enables real-time optimisation, additional content production, and meaningful end-of-campaign evaluations.
Strategic marketing support (approx. 15% of role).
Support fundraisers to write impactful briefs and propositions for non-integrated campaigns.
Devise comms planning tools, processes, and mechanisms for multi-channel, multi-audience campaigns.
Team Management (approx. 10% of role).
Line management of 1 x Marketing Campaigns Officer, ensuring strong performance against objectives.

Requirements

Experience of working with audience personas and using audience insight to shape briefs.
Experience of developing integrated campaign propositions for multiple business objectives.
Knowledge of requirements of digital platforms and channels when running a marketing campaign with paid, owned and earned elements.
Experience of working on a broad campaign portfolio, and ensuring that details are accurately and impactfully communicated.
Experience of delivering campaigns that deliver brand objectives.
Experience of leading cross-functionally.
Experience in reviewing and producing creative briefs that deliver impactful photography, videography and other creative assets.
Knowledge of fundraising, ideally both high value and mass market, and ideally in an NHS or health context.
Ability to identify and champion the needs of a target audience.
Ability to evaluate pros and cons of an approach dispassionately, including costs, and to exercise judgment when applying recommendations in our context.
Curiosity about others’ viewpoints, and the skills to reconcile where different to deliver a result.
Excellent people skills with an ability to build strong relationships quickly with a range of stakeholders.
Committed to constant learning and improving, including openness to feedback.
Willingness to engage in problem-solving in other specialist areas.
Committed to embedding diversity, equity and inclusion.
Resilience to work independently and to lead when data is unclear or the broader context is uncertain.
Confidence to identify and move on when the work is ‘good enough’.
Expect to work in a hot desk environment, at least two days a week in either the Charity’s office, a hospital or with an NHS Trust comms team.
Will occasionally be required to attend events in the evening and at weekends.

Skills

Integrated marketing
Brand strategy
Lead generation
Campaign management
Cross-functional team leadership
Content strategy
Audience insight
Media planning (paid, earned, owned, shared)
Comms planning
Budget management
Performance evaluation
Data analysis
Stakeholder management
Relationship building
Problem-solving
Diversity, equity, and inclusion
Resilience
Independent work
Leadership
Creative brief development
Fundraising (high value and mass market)
NHS or health sector knowledge

Location

London, Hybrid

Work Type

Permanent
Hybrid

Experience Level

Senior

Salary/Compensations

£56,000 / year

Benefits

Contributory pension
Annual health and wellbeing personal allowance
Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
Health and wellbeing programme that offers optional free yearly health check-ups.
Support for healthy eating via fruit bowls and onsite lunch facilities.
Agile working, flexible hours, and supportive IT kit.
Shower facilities and bike lock area.
Generous annual leave (27 days + bank holidays)
Subsidies for glasses
Employee Assistance Programme

About the Company

Guy’s & St Thomas’ Charity, Guy’s Cancer Charity and Evelina London Children’s Charity are part of Guy’s & St Thomas’ Foundation.
Our collective mission is to build the foundations of a healthier society.
As part of our team, you will work alongside talented people from a mix of personal and professional backgrounds.
We are a Living Wage employer and support flexible working, part-time roles and job shares.
Though our ambitions are serious, this is a friendly place to work with lots of opportunities to meet and socialise with colleagues.
We believe there is immense power in diversity and aim to recruit and nurture talent who think and act differently.
There is more information about working with us on our website, where you can read about: How we approach recruitment, Our team, culture and values, The benefits of working with us, Our approach to diversity, equity & inclusion, health & wellbeing, and learning & development.