Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Growth Lead, New Brand, Germany role.
Rezi rewrites your resume against Careers at Eucalyptus's job description. Free.
Tailor your resume to this Growth Lead, New Brand, Germany role.
Rezi rewrites your resume against Careers at Eucalyptus's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Growth Lead, New Brand, Germany posting at Careers at Eucalyptus — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Growth Lead, New Brand, Germany posting at Careers at Eucalyptus — free, in seconds.
About the Role
You will own channel strategy, creative testing, forecasting, and performance reporting for a new brand launch in Germany. You will report to the Head of Growth for Germany and will have direct reports, including a creative strategist, with plans to hire a growth manager as the brand scales. Most of your week will be spent executing tasks rather than managing others.
Responsibilities
- Own channel strategy from zero, focusing initially on paid social and search, then expanding to other channels.
- Own forecasting for spend, CAC, and patient volume, and manage conversations around performance shifts.
- Decide the creative testing agenda and approve creative assets for market.
- Lead weekly performance read-outs to senior leadership.
- Hire and build out your team as the brand's success warrants.
- Launch this brand into other verticals within the space, expanding on the existing platform.
Requirements
- Six to ten years in performance marketing, with a majority focused on DTC or subscription businesses.
- Experience building campaigns from scratch, managing product launches, and resolving performance issues.
- Proficiency in Meta and paid social platforms.
- Strong numerical and analytical skills, with the ability to build data-backed forecasts.
- Experience in high-growth environments, preferably startups or scale-ups, with a wide remit and limited resources.
- Willingness to be hands-on, including direct platform work, landing page iteration, and experiment execution.
- Understanding of performance creative, including the 'why' behind ad effectiveness.
- Ability to define what makes users stop scrolling, click, and convert.
- Skill in briefing creative strategists for precise and effective output.
- Ability to identify underperforming creative before data confirms it.
Skills
- Performance marketing
- DTC
- Subscription marketing
- Paid social
- Paid search
- Forecasting
- Creative testing
- Performance reporting
- Team leadership
- Data analysis
- Meta ads
- Landing page optimization
- Experimentation
Location
- Germany
Work Type
- Full-time
Experience Level
- Mid-level
- Senior-level
Benefits
- High ownership
- Continuous feedback
- Dedicated development support
About the Company
- Eucalyptus is on a mission to make good health last a lifetime, addressing the global obesity crisis by building better long-term care.
- Eucalyptus is part of Hims & Hers, a global leader in personalized health and wellness.
- Eucalyptus operates Juniper, a leading weight-management program that combines medication with personalized nutrition, movement support, and clinician-led care.
- Juniper's approach has demonstrated significant patient weight loss in clinical research.
- Eucalyptus has expanded its services to 5 markets, received NICE endorsement for NHS services, and tailored offerings in Australia, the UK, Germany, Japan, and Canada.
- The company is launching a globally recognized brand in Germany and is seeking to build the growth function from scratch.
- Germany is the fastest-moving market, operating with its own budget and decision-making autonomy.
- The company's goal is to support 1 million patients globally within three years, expanding into new conditions, demographics, and geographies.
- Eucalyptus aims to become the world's largest international digital healthcare company.
- The work involves scaling evidence-based care across markets and directly shaping patient outcomes.
- The company fosters a collaborative environment with talented peers focused on solving complex clinical and operational problems.
Equal Opportunity
- Eucalyptus values individuals from all backgrounds, experiences, and perspectives, embracing the unique qualities each person brings.
- Applicants are encouraged to disclose any reasonable adjustments needed during the interview process.
- AI-assisted tools are used to enhance team efficiency, including in recruitment, but all hiring decisions are made by people, and every application is reviewed by the recruitment team.