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About the Role

As a Senior New Business Manager Public Sector Communications, you will be responsible for systematically acquiring new clients in the federal and state government sector. You will identify new market potentials, build strong relationships with key contacts, and develop tailored solutions for digital communication in the public sector.

Responsibilities

Systematically acquire new clients in the Public Sector, focusing on federal and state authorities.
Identify market trends and business opportunities, developing suitable acquisition, go-to-market, and marketing strategies.
Plan and manage targeted marketing activities for new client acquisition.
Build and maintain a strong network with clients, partners, and relevant market players.
Advise potential new clients on digital communication solutions, including websites, CMS, AI, content, campaigns, and social media.
Identify relevant tenders and support bid, award, and pitch processes in close collaboration with relevant departments.
Represent ]init[ in client meetings, networking events, and relevant industry environments.

Requirements

Several years of experience in business development, sales, or new client acquisition, ideally within the public sector.
Knowledge of the market for communication, agency, and CMS services, as well as the structures, decision-making processes, and requirements in the public sector.
Ability to clearly communicate complex communication and digitalization services and translate them into concrete customer benefits.
Experience with public tenders, procurement processes, and creating compelling proposals.
Confident communication skills, ability to quickly build strong relationships, and secure presence with diverse stakeholders.
Proactive, strategic, and goal-oriented work approach with a passion for digital communication.
Very good written and spoken German and English skills.

Skills

Business Development
Sales
New Client Acquisition
Public Sector
Communication Solutions
Digital Communication
Websites
CMS
AI
Content
Campaigns
Social Media
Tenders
Procurement Processes
Proposal Writing
Networking
Marketing Strategy
Go-to-Market Strategy

Location

Berlin
Hamburg
Remote (from anywhere in Germany)

Work Type

Full-time
Hybrid
Remote

Experience Level

Senior

Benefits

30 vacation days
Workation within the EU
Flexible working hours
Mobile working
Part-time models
Continuous professional and personal development through ]init[ Academy, trainings, certifications, and cross-departmental knowledge exchange
JobRad (company bike)
Public transport subsidy
Other mobility benefits
Welcome Week
Structured onboarding
Mentorship programs

About the Company

We shape the society of tomorrow with our digital solutions, which are made for people and have social relevance.
We are over 1,400 employees working in interdisciplinary teams at seven locations.

Equal Opportunity

Diversity and equal opportunities are a matter of course for us.
We expressly welcome applications from people with disabilities and for equal opportunities.
Depending on the position, a confidential security check may be required after a job offer.