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About the Role
We are seeking a Marketing Operations Team Lead to manage MarTech, Regional Operations, and CX Integrations teams within the Marketing Centre of Excellence. This role is crucial for maintaining the operational infrastructure of marketing, including technology, automation, tracking, and delivery systems that all brands and specialists rely on. You will lead a team of over 10 across Europe, driving MarTech and marketing website capabilities, and establishing operational standards for repeatable execution. This player-coach role involves shaping the operating model and tooling strategy while actively supporting the team to improve delivery.
Responsibilities
- Lead AI and tool enablement, identifying AI-assisted workflow opportunities to reduce friction in campaign build, QA, and reporting.
- Run structured pilots with CoE pillars and translate successful initiatives into adoptable playbooks and training.
- Lead CX Integration, managing the campaign-driven landing page, web asset, and tracking/QA capabilities that connect Marketing, UX, Product, and Tech.
- Ensure build quality and deployment consistency across multiple tech stacks, collaborating with local web and dev teams.
- Support agile delivery by sustaining the sprint-based delivery model, planning cadences, and operations governance.
- Drive tool and AI enablement by promoting operational best practices and supporting adoption through playbooks and training.
- Lead and develop the pillar managers and specialists, balancing shared capacity and prioritization against competing brand demands.
- Own the operating model, including cross-functional prioritization, standards governance, and the interface into quarterly planning and CoE leadership.
Requirements
- 10+ years of proven experience in marketing operations, MarTech, or RevOps, preferably in a multi-brand, multi-market, or complex environment.
- Strong hands-on command of the modern marketing stack, including HubSpot (or comparable), GA4, Google Tag Manager, automation platforms, and adjacent CDP/BI tooling.
- Demonstrated ability to build scalable standards, processes, and documentation while operating pragmatically across non-uniform tech stacks.
- Experience with AI-assisted workflow adoption, including increasing the proportion of workflows using AI-assisted tooling and achieving measurable time-to-delivery improvements.
- Fluency in agile delivery (Scrum/Kanban) and sprint-based operating models.
- Systems thinking ability, with the capacity to translate between marketing, product, and engineering.
- 3+ years of people leadership experience across distributed teams, including managing shared capacity and competing priorities.
- A practical enablement instinct, capable of translating operational and AI-tooling best practices into real adoption across teams.
- Excellent stakeholder management and communication skills.
- Professional working fluency in English.
- Experience in B2B for SMBs or D2C is desirable.
- Familiarity with landing-page builders, CMS platforms, and campaign QA at scale is desirable.
- Track record of evaluating and rolling out AI-assisted tooling within a marketing or ops function is desirable.
- Experience operating within a Centre of Excellence or shared-service model is desirable.
- Additional European languages are desirable.
Skills
- Marketing Operations
- MarTech
- RevOps
- HubSpot
- GA4
- Google Tag Manager
- Automation Platforms
- CDP/BI Tooling
- AI-assisted workflows
- Agile Delivery (Scrum/Kanban)
- Systems Thinking
- People Leadership
- Stakeholder Management
- Communication
- Landing-page builders
- CMS platforms
- Campaign QA
Location
- Europe
Work Type
- Full-time
Experience Level
- 10+ years
- 3+ years people leadership
About the Company
- team.blue is a leading digital enablement provider in Europe, serving over 3.5 million customers across 22+ markets with a portfolio of 60+ brands in web hosting, domains, SaaS, and digital infrastructure.
- The Marketing Centre of Excellence (CoE) is the group's engine for scaling successful marketing strategies across all brands, utilizing deep functional expertise, shared tools, and agile methodologies to drive growth, speed, and quality.
- team.blue is committed to environmental care and social responsibility, with ongoing ESG efforts and sustainability goals detailed in their latest impact report.
- The company fosters a diverse and inclusive environment where respect, openness, and trusted collaboration are highly valued.
Equal Opportunity
- Everyone is welcome here. Diversity & Inclusion are at our core. Far above any technical competence, we value respect, openness, and trusted collaboration. We do not tolerate intolerance.