Brand Manager (Lokelma) at AstraZeneca | KOR | Rezi

Brand Manager (Lokelma) at AstraZeneca

Brand Manager (Lokelma)

AstraZeneca · KOR

Yesterday

Brand Manager (Lokelma)

AstraZeneca · KOR

2 days ago
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About the Role

Lead the end-to-end commercial strategy and market development for Lokelma, maximizing growth and patient access in the non-reimbursed market. This role is responsible for strengthening Lokelma's market leadership, expanding adoption across healthcare settings, and driving sustainable business growth by delivering meaningful clinical value to healthcare professionals and patients.

Responsibilities

  • Develop and execute integrated brand strategies and tactical plans to accelerate Lokelma adoption, maximize brand performance, and achieve short- and long-term business objectives.
  • Lead market development initiatives to expand patient access and treatment adoption, partnering with internal and external stakeholders to support reimbursement, hospital listing, and broader market shaping efforts.
  • Build and maintain strategic partnerships with Key Opinion Leaders and scientific societies to generate insights, strengthen advocacy, and support evidence-based clinical adoption.
  • Design and implement customer-centric engagement programs across digital and traditional channels to enhance awareness, consideration, and prescribing behavior.
  • Collaborate closely with Medical, Market Access, Sales, Commercial Excellence, and Corporate Affairs teams to ensure aligned execution and maximize business impact.
  • Monitor market dynamics, manage A&P investments, deliver accurate forecasts, and identify opportunities to drive sustainable business growth.

Requirements

  • Bachelor’s degree (Pharmacy, Life Sciences, or Business preferred).
  • Minimum 3-5 years of pharmaceutical marketing experience.
  • Experience in managing pre-launch activities.
  • Advanced English proficiency for seamless communication with global/regional teams.
  • Submitting documents means no obligation for return according to the recruitment process law.
  • Veterans and employment protection recipients are preferred according to relevant laws.
  • Must have no disqualifications for overseas travel.
  • This recruitment is ongoing and may close upon hiring of excellent candidates.

Skills

  • Strategic Brand Planning
  • Clinical Insight Translation
  • Digital Excellence
  • Stakeholder Management
  • Financial Acumen

Experience Level

  • 3-5 years of pharmaceutical marketing experience

Education Level

  • Bachelor’s degree (Pharmacy, Life Sciences, or Business preferred)

About the Company

  • AstraZeneca embraces diversity and equality of opportunity.
  • We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.
  • We believe that the more inclusive we are, the better our work will be.
  • We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.
  • We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

Equal Opportunity

  • AstraZeneca embraces diversity and equality of opportunity.
  • We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.
  • We believe that the more inclusive we are, the better our work will be.
  • We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.
  • We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.