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About the Role
Lead ING Australia's consumer communications agenda across owned and earned media channels, shaping how the brand connects with customers, stakeholders, and the community. Identify compelling stories, develop integrated communications strategies, and position ING as a trusted market voice.
Responsibilities
- Lead ING's consumer media relations strategy and day-to-day press office activity.
- Develop and execute proactive communications campaigns supporting business, brand, and product objectives.
- Build and maintain strong relationships with journalists, editors, producers, influencers, and content creators.
- Identify newsworthy opportunities and transform them into impactful media stories.
- Lead social media and influencer engagement strategies in partnership with Brand and Marketing teams.
- Support major campaigns, product launches, sponsorships, partnerships, and customer initiatives through integrated communications planning and execution.
- Provide strategic communications advice to senior leaders and stakeholders.
- Coach and develop team members, fostering a collaborative and high-performing culture.
- Support issues and crisis communications planning.
Requirements
- Significant experience in public relations, media relations, journalism, communications, or brand communications.
- Strong awareness of social influencer and creator networks.
- Proven success leading earned media, social media, and integrated communications programs.
- Strong knowledge of Australia's media landscape and social media ecosystem.
- Exceptional storytelling, writing, and content development skills.
- Demonstrated ability to influence and build trusted relationships with senior stakeholders.
- Experience delivering communications campaigns within a complex organisation.
- Experience managing agencies, budgets, and external partners.
Skills
- Storytelling
- Writing
- Content development
- Media relations
- Public relations
- Journalism
- Brand communications
- Social media engagement
- Influencer engagement
- Communications strategy
- Issues management
- Crisis communications
Location
- Australia
Work Type
- 12-month fixed-term contract
- Hybrid
Benefits
- Discounted ING Health Insurance
- An additional Rest Day
- An IMPACT Day for volunteering
About the Company
- ING is Australia's most recommended bank.
- At ING, we make life simpler and more rewarding for customers, team members, and communities.
- We foster a fun, inclusive, and supportive culture where individuality is celebrated.
- ING is a place where growth is a promise.
- We are a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace.
- We are invested in fostering a diverse and inclusive workplace where everyone feels like they belong.
Equal Opportunity
- We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box.
- If you’re interested but don’t meet all the criteria, we encourage you to apply.
- Let us know if you need any adjustments to the recruitment process.