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About the Role
As a Marketing Data Analyst, you will power the future of publisher strategy by empowering clients to maximize content business and ensure a thriving, sustainable, ad-supported open internet. This role sits within the Publisher Intelligence team and is focused on driving through innovative testing initiatives. In this role, you will cross-functionally team up to deliver valuable customer insights and leverage analytics to inform key decisions.
Responsibilities
- Analyze marketing channel performance to optimize growth strategies across key scaled channels, such as email, events, social media, websites, etc., and identify new opportunities to grow via data-driven recommendations.
- Lead campaign experimentation and incrementality analyses to measure business impact of marketing efforts and inform future investments to maximize impact of marketing spend.
- Develop and maintain data pipelines, dashboards, and infrastructure to automate marketing operations and provide insight into business and campaign performance.
- Develop a nuanced understanding of customer user journeys through customer research and data analysis to provide actionable market and customer insights for our marketing programs.
- Cross-collaborate across Marketing, Product, Legal, and Sales teams across a variety of work streams while adhering to Google brand guidelines.
Requirements
- Bachelor’s degree or equivalent practical experience.
- 2 years of experience in business intelligence or data analytics.
- 2 years of experience in SQL and data visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).
- Experience with statistical concepts to lead experimentation frameworks (including A/B and incrementality tests) to measure and drive conversion funnel performance.
- Experience with data warehousing or data modeling concepts.
- Experience with big data technologies (e.g., Hadoop, Spark, Python, or R).
- Experience with translating business requirements to BI solutions.
- Experience with explaining technical analysis to stakeholders.
- Experience with growth and scaled marketing channels.
Skills
- SQL
- Data Visualization
- Looker
- Tableau
- Power BI
- Qlik
- Statistical Concepts
- A/B Testing
- Incrementality Testing
- Data Warehousing
- Data Modeling
- Hadoop
- Spark
- Python
- R
Experience Level
- 2 years of experience in business intelligence or data analytics
- 2 years of experience in SQL and data visualization
Education Level
- Bachelor’s degree or equivalent practical experience
Salary/Compensations
- $96000 - $136000 (USD) + 15% bonus target + equity
Benefits
- Benefits at Google
About the Company
- Google’s Global Partnerships team powers extraordinary user experiences through partnerships that solve users’ needs, advance goals, and further our mission.
- Our team provides meaningful solutions — from helping publishers and developers expand through monetization solutions, to helping long-term allies anticipate and navigate change in a way that delivers economic and reputational value.
- The Google Partners - Sellside Monetization team's mission is to fund the world's information by enabling online publishers, app developers, and media buyers to scale using our portfolio of products including AdSense, AdMob, and Google Ad Manager.
- We provide innovative, industry-leading online advertising solutions for our ecosystem, representing the largest platforms and buyers.
- We do this by enriching an open and healthy digital advertising environment, developing trusted products that can be relied on, and exceeding expectations to strengthen long-term relationships.