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About the Role
The Senior Marketing Operations Manager plays a critical role in enabling scalable, data-driven marketing execution across our global business. This position acts as the primary Marketing Operations specialist, responsible for optimising marketing systems, processes, reporting and operational effectiveness, with a particular focus on maximising the value of HubSpot and its integration with Salesforce and the wider technology ecosystem.
Responsibilities
- Manage and optimise marketing operations processes to support campaign planning, measurement, reporting, and continuous improvement across global markets.
- Assess existing marketing operations processes and technologies, identify gaps and opportunities, and implement scalable improvements that support business growth and operational effectiveness.
- Own and maintain marketing automation workflows, lead lifecycle processes, segmentation, scoring, nurture programs, and campaign operations within HubSpot.
- Drive adoption and optimisation of HubSpot capabilities across the business, ensuring the platform is fully leveraged to support marketing and commercial objectives.
- Partner closely with Revenue Operations teams to enhance HubSpot-Salesforce integrations, improve data quality and reporting integrity, and strengthen sales and marketing alignment.
- Ensure high standards of attention to detail across database management, reporting accuracy, and system administration.
- Develop and enforce guidelines for data quality, governance, compliance, and operational consistency across regions.
- Build dashboards and reports to measure campaign performance, funnel conversion, pipeline contribution, and overall marketing effectiveness.
- Develop and enhance attribution models, campaign tracking standards, and funnel reporting frameworks to increase visibility of marketing's contribution to pipeline and revenue outcomes.
- Support global teams with scalable processes while adapting to regional requirements, business needs, and market differences.
- Act as a trusted advisor to Marketing, Sales, and Revenue Operations stakeholders on lead management, attribution, lifecycle design, and marketing operations standards.
- Collaborate with marketing leadership to translate business goals into operational plans grounded in strong marketing principles and measurable outcomes.
- Identify opportunities to improve efficiency through automation, process design, documentation, and technology enhancements.
- Troubleshoot platform issues, monitor system health, and ensure smooth execution of integrated marketing programs.
Requirements
- Solid, senior-level experience in Marketing Operations, Demand Generation Operations, Revenue Operations, or Marketing Technology roles within a B2B SaaS environment.
- Strong hands-on expertise in HubSpot, including workflows, forms, lists, email automation, lead scoring, lifecycle management, reporting, and campaign operations.
- Strong working knowledge of Salesforce, including CRM processes, campaign objects, reporting, dashboards, and lead/contact/account management.
- Proven experience improving marketing technology ecosystems, including platform optimisation, process redesign, and operational scalability.
- Experience designing or enhancing lead lifecycle management, lead scoring models, segmentation strategies, and nurture programmes.
- Experience developing attribution frameworks, funnel reporting, and marketing performance measurement methodologies.
- Proven experience supporting global marketing organisations and working across multiple regions, time zones, and stakeholder groups.
- Strong analytical, problem-solving, project management, and stakeholder management skills, with the ability to influence cross-functional teams.
- Exceptional attention to detail and commitment to data quality, governance, operational accuracy, and continuous improvement.
Skills
- HubSpot
- Salesforce
- Marketing Automation
- Lead Management
- Lifecycle Management
- Attribution Modeling
- Data Governance
- Reporting
- Data Quality
- Project Management
- Stakeholder Management
Location
- London
Work Type
- Full Time
- Hybrid
Experience Level
- Senior
Salary/Compensations
- £70,000 - £75,000 / year
Benefits
- Flexible holiday plan of up to 40 days per year (including public holidays)
- £400 annual Wellbeing Allowance
- Private Medical Insurance
- Allowance for professional development books, e-books and podcasts
- Contributory pension scheme
- Employee, friends and family discounts and cashback across 1,200+ retail, hospitality and lifestyle brands
About the Company
- Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement.
- We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.
- Guided by our shared missions, Making the World a Better Place to Work and Enriching Connections, For Good, we're committed to transforming workplaces and improving people's daily lives.
- Our team embodies entrepreneurial spirit, innovation, and respect.
- We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.
- We are an established, stable and high-growth Unicorn SaaS organisation that genuinely invests in its people.
Equal Opportunity
- At Reward Gateway | Edenred we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.
- We want every employee to feel comfortable bringing their passion, creativity, and individuality to work.
- We value all cultures, backgrounds, and experiences, because we believe diversity drives innovation and makes us stronger.
- Our approach to hiring and building teams is about more than filling roles. It's about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work.