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About the Role
Campfire's lead storyteller responsible for finding and crafting narratives from customer insights, product features, and market perspectives into engaging content across various formats. This role involves setting the editorial direction, writing and editing content, and collaborating with cross-functional teams to establish a distinct and consistent brand voice.
Responsibilities
- Own the brand editorial strategy and calendar, including narratives, series, and formats across long-form content, newsletters, video scripts, and social media.
- Write and edit thought leadership pieces, customer success stories, founder and executive content, launch narratives, and scripts/show formats for video.
- Define and maintain Campfire's brand voice by developing a style guide and coaching other marketing contributors.
- Develop original, research-based content such as data stories and frameworks to enhance SEO and AEO authority.
- Collaborate with the SEO & AEO Manager on topic alignment and content production.
- Partner with Social and Influencer Marketing for content distribution and with Creative teams for visual storytelling.
- Measure content performance based on engagement, subscribers, assisted pipeline, and qualitative feedback to refine the content program.
Requirements
- 6+ years of experience in content marketing, journalism, or editorial roles.
- A portfolio demonstrating a range of writing styles and a recognizable voice.
- Exceptional writing and editing skills, with the ability to simplify complex B2B topics.
- Proven experience in building an editorial program (e.g., newsletter, series, brand publication) from inception to audience engagement.
- Proficiency in scripting for video and collaborating effectively with video producers.
- A collaborative approach to working across SEO, Product Marketing, Social, and Customer Marketing teams.
- Strong judgment regarding brand consistency, tone, and content relevance.
Skills
- Content Marketing
- Journalism
- Editorial Strategy
- Content Writing
- Content Editing
- Brand Voice Development
- SEO
- AEO
- Video Scripting
- Collaboration
- B2B Marketing
- Data Storytelling
- Newsletter Growth
- Social Media Marketing
Location
- Remote
Work Type
- Full-time
Experience Level
- 6+ years
About the Company
- Campfire is a next-gen core accounting platform designed for modern mid-market finance teams.
- We are developing the future of ERP by replacing outdated systems and manual processes with an AI-native platform.
- Our platform enables finance teams to increase speed and operational efficiency.