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About the Role
Be part of a global brand known for its inclusive and welcoming fitness community. Join Anytime Fitness Asia to grow the brand and business through partnerships, communities, events, influencers, Public Relations, and physical brand experiences. This is an end-to-end ownership role responsible for identifying, pitching, negotiating, and executing opportunities, including planning, stakeholder coordination, event execution, and post-activation reporting. You will serve as a key Marketing point of contact for various partners.
Responsibilities
- Proactively identify, approach, and build relationships with potential brand, corporate, community, and sponsorship partners aligned with Anytime Fitness' audience and objectives.
- Develop compelling partnership proposals that clearly communicate the value of working with Anytime Fitness.
- Lead partner conversations from first contact through pitching, negotiation, agreement, activation, and review.
- Own assigned events and activations from confirmation through planning, setup, live execution, teardown, and reporting.
- Prepare clear project plans, timelines, budgets, checklists, run sheets, and contingency plans for each activation.
- Coordinate venue and booth requirements, equipment, collateral, premiums, manpower, transportation, and vendors.
- Proactively identify relevant influencers, KOLs, creators, and media opportunities aligned with the brand, audience, and campaign objectives.
- Maintain an accurate and organised pipeline and database of partners, sponsors, communities, media contacts, influencers, and opportunities.
- Define the objective, intended audience, and success measures for each partnership, event, or activation before execution.
- Track relevant outcomes such as audience unlocked, member value, leads, trials, enquiries, reach, content delivered, sponsorship value, and costs offset.
Requirements
- Minimum 2 years of relevant working experience in partnerships, events, outreach, Public Relation, influencer marketing, sponsorships, or a related marketing role.
- Demonstrated experience managing projects or activations from initial planning through on-ground execution and post-event follow-up.
- Strong relationship-building, negotiation, and communication skills, with confidence engaging partners and stakeholders at different levels.
- Strong project management and organisational skills, with the ability to manage multiple timelines, details, and stakeholders simultaneously.
- Commercial and outcome-oriented, with the ability to assess the strategic fit and potential value of an opportunity.
- Proactive, resourceful, and solutions-focused, with the ability to anticipate issues and work independently with minimal supervision.
- Comfortable preparing proposals, briefs, event plans, run sheets, budgets, and performance reports.
- Willing and able to support hands-on event setup and teardown, including occasional work outside standard office hours and regional travel where required.
Skills
- Partnerships
- Events
- Outreach
- Public Relations
- Influencer Marketing
- Sponsorships
- Marketing
- Project Management
- Relationship Building
- Negotiation
- Communication
- Organisational Skills
- Commercial Acumen
- Problem Solving
- Written and Spoken English
- Asian Language Capabilities (advantageous)
Experience Level
- Minimum 2 years of relevant working experience
About the Company
- Global brand known for its inclusive and welcoming fitness community.