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About the Role
Join Campfire's product marketing team as our second PMM, owning a specific product line, segment, or persona. You will shape product positioning and launches, equip the Sales team, and integrate market feedback into product development. This role involves cross-functional collaboration with Growth, Brand, Field, and Customer Marketing to ensure a consistent brand narrative.
Responsibilities
- Own positioning, messaging, and narrative for a designated focus area, informed by customer research, win/loss analysis, and competitive insights.
- Lead go-to-market strategies for product launches, including tiering, planning, internal readiness, content creation, and cross-team coordination.
- Develop and maintain sales enablement materials such as pitch decks, battlecards, objection handling guides, and demo narratives, and conduct training for Sales and SDRs.
- Manage competitive intelligence for the assigned area, including competitor tracking, battlecard maintenance, and field briefings.
- Collaborate with Product Management on roadmap input, product naming, and pricing and packaging strategies.
- Partner with Growth Marketing on campaign messaging and offers, Brand Marketing on the core narrative, and Customer Marketing on proof points for launches.
- Measure the impact of initiatives, including enablement adoption, launch reach, pipeline influence, and message testing.
Requirements
- 4 to 7+ years of experience in B2B software product marketing, with demonstrated end-to-end ownership of positioning and launches.
- Excellent writing and storytelling skills, with the ability to simplify complex products.
- Proficiency in conducting research, including customer interviews, surveys, win/loss analysis, and competitive teardowns.
- Proven experience in enabling sales teams with effective content.
- Strong cross-functional collaboration skills, capable of leading launches with Product, Sales, Customer Success, and Marketing without direct authority.
- Analytical skills for segment sizing, pipeline data interpretation, and prioritization.
- Domain experience in ERP is a plus.
- Experience managing pricing and packaging changes is desirable.
- Familiarity with sales methodologies like Command of the Message or MEDDPICC is beneficial.
Skills
- Product Marketing
- Positioning
- Messaging
- Storytelling
- Go-to-Market Strategy
- Sales Enablement
- Competitive Intelligence
- Customer Research
- Cross-functional Collaboration
- Analytical Skills
- ERP Domain Experience (Nice to have)
- Pricing and Packaging (Nice to have)
- Sales Methodologies (Nice to have)
Experience Level
- 4 to 7+ years
About the Company
- Campfire is a next-gen core accounting platform built for modern mid-market finance teams.
- We are developing the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform designed to enhance speed and efficiency for finance teams.