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About the Role
Partners extend Campfire's reach into accounts and communities we can't get to alone. You'll build the partner marketing function from the ground up, developing joint value propositions, co-marketing programs, partner-sourced pipeline programs, and enablement resources.
Responsibilities
- Build the partner marketing plan with the Partnerships team, including partner tiering, program design, budget, and pipeline targets.
- Develop joint messaging and "better together" assets with priority partners, such as solution briefs, integration pages, webinars, and joint customer stories.
- Run co-marketing campaigns and joint events with partners alongside Field Marketing and Corporate Events, including marketplace and directory presence.
- Own partner-facing enablement, including portal content, launch communications, sales playbooks, and a partner newsletter.
- Manage market development funds and co-funded programs, tracking their return.
- Own Campfire's presence at partner conferences and communities, coordinating sponsorships with Field Marketing.
- Report on partner-sourced and partner-influenced pipeline and on partner engagement.
Requirements
- 8+ years in B2B marketing, including 3+ in partner, channel, or ecosystem marketing at a software company.
- A track record of building partner co-marketing programs that produced measurable pipeline.
- Experience with both technology or integration partners and services partners.
- Familiarity with marketplaces and partner portals.
- Strong relationship skills to align internal and external stakeholders with different incentives.
- Excellent writing skills to create clear, differentiated joint stories.
- Comfort with events, webinars, and campaign execution.
- A builder who ships.
Experience Level
- 8+ years in B2B marketing
- 3+ years in partner, channel or ecosystem marketing
About the Company
- Campfire is a next-gen core accounting platform built for modern mid-market finance teams.
- We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.