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About the Role
Design and run integrated campaigns and account-based programs, including paid, email, web, content, events, and sales outreach, to move target accounts from unawareness to pipeline. Own the campaign calendar, the target account program with Sales, and reporting on campaign effectiveness.
Responsibilities
- Build and run the integrated campaign calendar, including quarterly themes, launches, and always-on programs with clear audience, offer, channel plan, and pipeline target.
- Own the ABM program end-to-end, including target account selection and tiering with Sales, 1:1, 1:few, and 1:many plays, account-level personalization, and orchestration between marketing touches and SDR/AE outreach.
- Execute in the marketing automation platform with Marketing Ops, including nurtures, workflows, segmentation, landing pages, and forms.
- Partner with Paid Media on account-targeted advertising and retargeting.
- Partner with Field and Partner Marketing on event and co-marketing tie-ins.
- Partner with Product Marketing on messaging and offers.
- Operate the intent and ABM platform, turn account signals into SDR and AE actions, and run a weekly account review with Sales.
- Own campaign reporting, including engagement, account progression, pipeline sourced and influenced, and learnings for future quarters.
- Build repeatable campaign templates and playbooks to support program scaling.
Requirements
- 5+ years in B2B demand generation or ABM with direct ownership of multi-channel campaigns tied to pipeline goals.
- Hands-on experience in a marketing automation platform (HubSpot, Marketo or similar) and a CRM (Salesforce or similar), including segmentation and workflow design.
- Experience running ABM alongside Sales, including earning SDR and AE adoption and maintaining a joint cadence.
- Familiarity with ABM and intent platforms (6sense, Demandbase, RollWorks or similar) and web personalization tools.
- Strong project management skills, with the ability to keep multiple components on schedule and communicate status proactively.
- Comfort analyzing campaign and pipeline data to inform strategy adjustments.
- Experience selling to mid-market and enterprise buying committees.
- Copywriting ability for email and landing pages.
- Experience running campaigns across regions with EMEA counterparts.
Skills
- B2B demand generation
- Account-Based Marketing (ABM)
- Multi-channel campaign management
- Marketing automation platform operation
- CRM operation
- Segmentation
- Workflow design
- Sales collaboration
- ABM platforms
- Intent platforms
- Web personalization
- Project management
- Data analysis
- Copywriting
- Campaign reporting
Experience Level
- 5+ years
About the Company
- Campfire is a next-gen core accounting platform built for modern mid-market finance teams.
- We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.