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About the Role
Own all customer proof initiatives, including case studies, reference programs, review site strategy, and customer testimonials, to support Sales and Marketing efforts.
Responsibilities
- Build and run the case-study and proof-point program, sourcing candidates, conducting interviews, writing stories, and maintaining a proof library.
- Own the customer reference program, recruiting, managing advocates, and handling reference requests for Sales.
- Build the advocacy and community program, including advisory boards, speaking opportunities, and peer-to-peer events.
- Own review-site strategy and execution on G2, Capterra, and similar platforms.
- Produce customer video and testimonials in collaboration with the Content / Storytelling team.
- Supply proof points for launches and campaigns to various teams and support customer speakers at events.
- Measure the impact of reference wins, review volume and ratings, proof coverage, and advocate satisfaction.
Requirements
- 4 to 7+ years in B2B customer marketing, advocacy, or content marketing with direct ownership of a reference or case-study program.
- Excellent interviewing and writing skills, with the ability to draw out specifics and quantify results.
- Experience running review-site programs on G2 or Capterra and understanding buyer usage.
- Empathy for customers and a service mindset toward Sales and Customer Success.
- Strong project and stakeholder management skills.
- Comfort producing video, including briefing, conducting on-camera interviews, and working with editors.
- Experience with advocacy and reference platforms (UserEvidence, Influitive, ReferenceEdge or similar) and G2 Buyer Intent.
- Experience building a program from scratch at a scaling company.
- Event experience, including customer speaker coordination and on-site capture.
Skills
- Customer Marketing
- Advocacy Marketing
- Content Marketing
- Reference Programs
- Case Studies
- Review Site Management (G2, Capterra)
- Project Management
- Stakeholder Management
- Video Production
- Advocacy Platforms
- G2 Buyer Intent
- Event Management
Experience Level
- 4 to 7+ years
About the Company
- Campfire is a next-gen core accounting platform built for modern mid-market finance teams.
- We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.