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About the Role
Run Campfire's social presence across LinkedIn, YouTube, and Reddit, establishing it as a credible and human B2B brand voice. This role involves owning strategy, programming, community management, and reporting, in close collaboration with content, video, and influencer teams.
Responsibilities
- Own social strategy and content calendar across LinkedIn, YouTube, and Reddit, with goals tied to reach, engagement, community growth, and assisted pipeline.
- Program and publish daily content, including writing posts, adapting video content, and managing YouTube channel operations.
- Develop and execute Campfire's Reddit strategy, focusing on transparent and helpful participation.
- Manage executive and employee social programs, including ghostwriting, coaching, employee advocacy, and launch amplification.
- Oversee community management and social listening, routing insights to relevant teams.
- Collaborate with Influencer Marketing and Paid Media teams for amplification and organic-to-paid transitions.
- Report monthly on channel performance, learnings, and conduct continuous format testing.
Requirements
- 6+ years of experience managing B2B social media for a company or brand, with proven success in channel and audience growth.
- Excellent short-form writing skills and a deep understanding of LinkedIn, YouTube, and Reddit cultures.
- Hands-on YouTube channel management experience, including analytics, packaging, and Shorts.
- Proficiency in Reddit, including understanding subreddit norms, moderation, and building credibility.
- Comfort working with video (briefing, light editing, captions) and social media management tools.
- Strong judgment and ability to handle live situations and complex discussions efficiently.
Skills
- B2B Social Media Management
- Content Strategy
- Content Calendar Management
- Community Management
- Social Listening
- YouTube
- Short-form Writing
- Video Adaptation
- YouTube Channel Operations
- Executive Social Programs
- Employee Advocacy
- Influencer Marketing Collaboration
- Paid Media Collaboration
- Performance Reporting
- Basic Design Skills (Figma or Canva)
- Understanding of Social Content's Influence on AI Answers
Location
- Remote
Work Type
- Full-time
Experience Level
- 6+ years
About the Company
- Campfire is a next-gen core accounting platform built for modern mid-market finance teams.
- We are replacing outdated systems and manual accounting processes with an AI-native platform.
- Our goal is to help finance teams move faster and operate more efficiently.