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About the Role
We are a 7-figure health and supplement brand seeking a senior direct response creative strategist to own our ad creative. This is a unique opportunity to work directly with founders and operators, learn advanced scaling strategies, and achieve significant financial upside in a performance-driven environment.
Responsibilities
- Own creative strategy, including angle ideation, market research, brief development, script writing, and ad account analysis.
- Produce 15 briefs per week across multiple product lines and funnels.
- Lead daily research using GetHooked, AdSpy, and the Meta Ads Library to identify new angles.
- Review and quality-check briefs from junior strategists.
- Collaborate with editors via Asana and Frame.io to ensure efficient production.
- Analyze live performance data to inform new creative concepts.
- Build and lead a creative pod with direct reports over time.
Requirements
- 4+ years of direct response creative strategy experience, specifically in health, wellness, or supplements.
- Proven experience producing at least one ad that exceeded $100k in monthly spend.
- Fluency in Meta Ads Manager metrics (CPA, nCPA, hook rate, CTR, AOV, RPV, cohort data).
- Proficiency in using GetHooked, AdSpy, and the Meta Ads Library for research.
- Background in video and direct response advertising, understanding VSL and native ad conversion principles.
- Experience managing and developing junior strategists.
- Ability to thrive in a lean, fast-paced, performance-focused environment.
Skills
- Direct Response Creative Strategy
- Angle Ideation
- Market Research
- Brief Development
- Script Writing
- Ad Account Analysis
- Meta Ads Manager
- GetHooked
- AdSpy
- Meta Ads Library
- Video Advertising
- VSL Creation
- Native Ad Creation
- Team Management
- Performance Analysis
Location
- Remote
Work Type
- Full-Time
Experience Level
- Senior
Salary/Compensations
- Base compensation: $5,000-$10,000+/month
- Performance incentive: 3%-5% of spend on creative
- Top performers earn $50k-$200k+ per month
Benefits
- Mentorship from experienced operators
- Growth path into leadership with potential equity and profit-share
- Full creative ownership with no bureaucracy
- AI-first environment with dedicated AI operations manager
About the Company
- 7-figure health and supplement brand
- Directly working with founders and operators
- Building something long-term