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About the Role

The Digital Marketing Specialist is responsible for executing digital marketing initiatives for exhibitions and events organized by Informa Markets Japan. This role drives visitor and exhibitor acquisition and engagement enhancement by leveraging diverse digital channels including websites, social media, email marketing, and digital advertising. Under the guidance of the Marketing Manager, this position handles day-to-day operations of digital marketing campaigns, content creation, and data analysis, contributing to event success.

Responsibilities

Manage and optimize websites, including daily updates, content creation, SEO, and performance analysis.
Execute social media marketing strategies, including content creation, community management, and advertising.
Plan and execute email marketing campaigns, utilizing marketing automation tools and managing distribution lists.
Operate digital advertising campaigns, including SEM, display ads, and retargeting, with a focus on performance management.
Develop and implement content marketing strategies, including planning, creation, distribution, and analysis.
Conduct daily data analysis and reporting, monitor KPIs, and drive data-driven improvements.
Manage and optimize marketing tools, including MA, CRM, and analytics platforms.
Support integrated campaign execution and event promotion, focusing on lead generation.
Produce visual and video content for various marketing channels.
Collaborate with external partners, including production companies and advertising agencies.
Stay updated on industry trends and best practices through continuous learning and research.
Collaborate with internal teams, participate in meetings, and share information effectively.

Requirements

Bachelor's degree or higher (Marketing, Business, Communications-related majors preferred).
2+ years of hands-on digital marketing experience.
Website management and operation experience.
Social media management experience.
Email marketing experience.
Basic knowledge and hands-on experience in website management.
Practical social media marketing skills.
Hands-on email marketing experience.
Basic knowledge of digital advertising operations.
Basic understanding of SEO.
Google Analytics (basic operation).
Social media platforms (LinkedIn, Twitter, Facebook, etc.).
Email marketing tools (Mailchimp, HubSpot, or similar).
Microsoft Office (Excel, PowerPoint, Word).
Business-level Japanese proficiency (reading and writing required).
Basic English proficiency (reading and writing).
Writing ability (marketing copy, social media posts, etc.).
Internal and external communication skills.
Basic HTML/CSS knowledge (editing level).
Basic data analysis skills.
Project management ability.
Multitasking ability.
Attention to detail.
Data-based decision-making and initiative execution.
Sensitivity to numbers and analytical thinking.
Attitude toward continuous measurement and improvement.
Commitment to goal achievement.
ROI-conscious initiative deployment.
Pursuit of efficiency and effectiveness.
Curiosity about new tools and methods.
Willingness for continuous skill development.
Interest in industry trends.
Generation of innovative ideas.
Creative approach to problem-solving.
Content creation from a user perspective.
Attitude that values teamwork.
Open communication.
Smooth coordination with other departments.
Initiative to think and act independently.
Ability to prioritize and work efficiently.
Sense of responsibility and ownership.
Commitment to quality with attention to fine points.
Ability to manage multiple projects simultaneously.
Flexibility to respond to fast-changing environments.
Ability to communicate clearly and effectively.
Approach challenges with a positive attitude.
Interest in new things and active learning.
Ability to organize tasks and proceed efficiently.
Ability to take action without waiting for instructions.

Skills

Website Management
SEO
Google Analytics
Social Media Marketing
Content Creation
Email Marketing
Marketing Automation
Digital Advertising
SEM
Data Analysis
Reporting
Project Management
HTML/CSS
Canva
Adobe Creative Suite
Microsoft Office
Community Management
Lead Generation
Content Marketing
Video Editing

Location

Kanda 91 Building, 1-8-3 Kaji-cho, Chiyoda-ku, Tokyo

Work Type

Full-time

Experience Level

2+ years

Education Level

Bachelor's degree or higher

About the Company

Informa PLC is an international B2B media company headquartered in the UK, specializing in organizing international exhibitions, operating digital platforms, publishing industry journals and academic publications, and providing market research and data analysis.
Informa is listed on the London Stock Exchange and is a member of the FTSE 100.
With over 12,000 employees in more than 30 countries, Informa operates globally across various industries including pharmaceuticals, healthcare, biotech, food, fashion, cosmetics, industrial machinery, maritime, and IT.
Informa Markets Japan, as the Japanese branch of Informa Markets, leverages its international network to organize over 30 international events across diverse industries such as food, healthcare, pharmaceuticals, beauty, fashion, jewelry, and maritime.
The company also publishes specialized media for the health and food industries and acts as a Japanese contact point for international events organized by Informa, supporting the overseas promotion of Japanese companies.

Equal Opportunity

Informa is formally an Equal Opportunities Employer, basing decisions on relevant qualifications and merit and does not discriminate on the basis of key characteristics and statuses, including those protected by law.
All perspectives and backgrounds are welcomed, fostering inclusive experiences and environments.