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About the Role
The Senior Digital Marketing Executive is responsible for leading the development and execution of digital marketing strategies to maximize the company's online presence. This position supports the achievement of business objectives through data analysis, campaign management, and team leadership.
Responsibilities
- Develop comprehensive digital marketing strategies including SEO/SEM, social media, email marketing, and content marketing
- Set campaign objectives, define KPIs, and optimize ROI
- Plan, execute, and monitor advertising campaigns leveraging platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
- Analyze campaign performance and propose improvement measures
- Track website and campaign performance using Google Analytics and other analytical tools
- Provide data-driven insights to support decision-making
- Support project success through collaboration with junior members and other departments
- Promote skill development of team members and conduct training
- Continuously monitor the latest trends and technologies in digital marketing and reflect them in strategies
Requirements
- Bachelor's degree in Marketing, Business, or related field (Master's degree preferred)
- 5+ years of hands-on experience in the digital marketing field
- Practical experience with SEO/SEM, Google Ads, Facebook Ads, and LinkedIn Ads
- Experience using analytical tools such as Google Analytics, Tableau, and Power BI
- Knowledge of Content Management Systems (CMS) and CRM tools (Salesforce, HubSpot)
- Basic understanding of HTML, CSS, and JavaScript is a plus
- Native Japanese proficiency, business-level English proficiency
- Possesses analytical thinking and problem-solving abilities
- Can lead teams and collaborate effectively with other departments
- Sensitive to digital marketing trends and able to propose innovative ideas
- Takes initiative and is committed to delivering results
Skills
- SEO/SEM
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Google Analytics
- Tableau
- Power BI
- Content Management Systems (CMS)
- CRM tools (Salesforce, HubSpot)
- HTML
- CSS
- JavaScript
Location
- Chiyoda-ku, Kanda-cho 1-8-3, Kanda 91 Building, Tokyo
Work Type
- Full-time
Experience Level
- 5+ years
Education Level
- Bachelor's degree in Marketing, Business, or related field
- Master's degree preferred
About the Company
- Informa PLC is an international B2B media company headquartered in the UK.
- The company organizes international trade shows and industry events.
- It also operates digital platforms, publishes industry and academic journals, and provides market research and data analysis.
- Informa PLC is listed on the London Stock Exchange and is a member of the FTSE 100.
- With over 12,000 employees in more than 30 countries, Informa operates in various sectors including pharmaceuticals, healthcare, bio, food, fashion, cosmetics, industrial machinery, maritime, and IT.
- The company's annual sales exceed 620 billion yen (£3,189.6m / 2023).
- Informa Markets Japan, as the Japanese branch of Informa Markets, collaborates with the international network.
- It organizes over 30 international events across diverse industries such as food, healthcare, pharmaceuticals, beauty, fashion, jewelry, and maritime.
- The company also publishes specialized media for the health and food industries.
- Informa Markets Japan serves as the Japanese contact point for Informa's international events, supporting the overseas promotion of Japanese companies.
Equal Opportunity
- Informa is formally an Equal Opportunities Employer.
- Decisions are based on relevant qualifications and merit.
- The company does not discriminate on the basis of key characteristics and statuses, including those protected by law.
- Inclusive experiences and environments where all perspectives and backgrounds are welcomed.