Head of Marketing / Marketing Lead at Clera | BE, DE | Rezi

Head of Marketing / Marketing Lead at Clera

Head of Marketing / Marketing Lead

Clera · BE, DE

2 days ago

Head of Marketing / Marketing Lead

Clera · BE, DE

3 days ago
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About the Role

We are seeking a hands-on marketing leader to own and scale the company's marketing engine, from strategy to execution, in a fast-growing AI-driven product environment. You will translate a technical product into compelling positioning and build a repeatable growth motion that generates demand and pipeline.

Responsibilities

  • Own marketing end-to-end with strategic and operational responsibility and budget ownership.
  • Define positioning, storytelling, and content that makes a technical product memorable and conversion-focused.
  • Set strategy, priorities, and KPIs across channels and report on pipeline impact.
  • Build and run a growth playbook that emphasizes AI and automation to scale inbound across organic and paid channels.
  • Plan and execute go-to-market launches for new segments and international markets.
  • Operate hands-on initially and hire and scale a high-performing marketing team as needed.
  • Continuously test and prove new channels using experiments and data to drive decisions.

Requirements

  • 4+ years in growth or marketing with end-to-end ownership and meaningful budget responsibility.
  • Strong track record translating a technical product into clear positioning and storytelling.
  • Hands-on growth experience across organic and paid channels with repeatable playbooks and data-driven decision making.
  • Familiarity with AI and automation tools applied to marketing and inbound growth.
  • Experience building and leading a marketing team while remaining operationally involved.
  • Fluency in English and German.
  • Willingness to work on-site in Berlin.

Location

  • Berlin, Berlin, Germany

Work Type

  • On-site

Salary/Compensations

  • 75,000 EUR to 120,000 EUR annually

Benefits

  • Visa sponsorship: not available.