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About the Role

Basis is seeking a founding brand designer to establish and own the company's visual identity. This role involves translating an ambitious company and category narrative into a recognizable, trustworthy, and memorable brand. The designer will shape the brand across various touchpoints, including the website, launches, campaigns, customer stories, and recruiting materials, ensuring a cohesive brand experience. This is a high-ownership position for a designer who wants to build a consequential brand from the ground up, requiring exceptional taste, strong business judgment, and the ability to translate ambiguity into clear creative direction.

Responsibilities

Own how the brand shows up in the world.
Turn an ambitious company and category narrative into a visual identity.
Define the visual language that helps Basis stand apart from a crowded AI market.
Shape the brand across website, launches, campaigns, customer stories, visual assets, and recruiting.
Move from concept to final file and make every touchpoint feel like one brand.
Set the creative direction, challenge weak ideas, and bring a point of view on modern B2B design.
Design the page, build the system, and ship the campaign.
Build the operating system for design at Basis: a flexible brand system, clear standards, reusable templates, and AI-enabled workflows.
Partner closely with the Head of Marketing, PMM, Content, Demand Generation, Customer Marketing, Product, Sales, and Recruiting.
Guide agencies, freelancers, and future designers as the company grows.
Protect the quality and coherence of the brand.

Requirements

5-8 years in brand design, visual design, or creative direction, ideally at a high-growth software, AI, fintech, or technical product company.
A portfolio of complete brand systems, not a collection of individual assets, that turned complex products and abstract ideas into distinctive creative concepts.
Strong digital design skills and experience shipping responsive web experiences in close partnership with developers.
Experience building design systems, templates, standards, and workflows that flex across different buyers and motions without fragmenting into separate brands.
Strong creative judgment and the confidence to explain the idea, defend the decision, take feedback, and improve the work.
Technical curiosity and the ability to learn a complex product, buyer, and market quickly.

Skills

Typography
Composition
Color
Hierarchy
Image direction
Visual storytelling
Digital design
Responsive web experiences
Design systems
AI-Native Creative Practice

Location

NYC, Flatiron office

Work Type

In-person team, 5 days a week

Experience Level

5-8 years

Salary/Compensations

[ADD BASE SALARY RANGE - required for NYC postings]

Benefits

Premium Medical, Dental, and Vision coverage
Life Insurance
6 coaching & 6 therapy sessions through Spring Health
100% Wellhub Gold membership coverage
Unlimited PTO
12 paid company holidays
Daily meal stipends
Fully stocked kitchen
$300 toward custom desk setup
Pre-tax commuter benefits
401(k) retirement plan
Monthly office activities
Frequent optional team happy hours
Parental Leave

About the Company

Basis builds real agents that do real work in the real economy.
Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.
We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.