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About the Role
The Senior Growth Manager will own local growth strategy and end-to-end program delivery across product go-to-market, customer growth, and priority segments, including advanced traders and VIPs. This is a hands-on senior individual contributor role responsible for translating business and product priorities into coordinated growth initiatives and measurable commercial outcomes.
Responsibilities
- Own local product and lifecycle marketing initiatives end to end, from strategy and positioning through execution, journey optimization, and performance reporting.
- Lead product marketing and go-to-market programs for priority products, defining positioning, target segments, customer journeys, value propositions, messaging, and adoption metrics.
- Develop full-funnel lifecycle strategies for advanced traders, VIPs, high-value customers, and other priority segments, driving activation, feature adoption, retention, monetization, and lifetime value.
- Design customer lifecycle, loyalty, reward, engagement, and reactivation programs that drive long-term retention and commercial growth.
- Act as the key local stakeholder for global Product Marketing, Performance Marketing, and Lifecycle teams, translating local product priorities into campaign briefs, automated journeys, and tailored messaging.
- Plan and execute high-value customer events, VIP experiences, partner activations, and lifecycle engagements, managing delivery from objectives and budgets through to stakeholder coordination and retention reporting.
- Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver coordinated, compliant, and user-centric lifecycle programs.
- Monitor funnel conversion, product adoption, and lifecycle performance, identify retention and growth opportunities, and communicate insights and recommendations to stakeholders.
Requirements
- Minimum 5 years of experience in product marketing, lifecycle marketing, CRM strategy, retention growth, or a related field.
- Proven experience managing product marketing, go-to-market, or lifecycle initiatives from strategy through execution and performance reporting.
- Strong understanding of customer segmentation, lifecycle journeys, retention, reactivation, messaging, and product positioning.
- Deep understanding of lifecycle marketing principles and tools, with the ability to build automated user journeys and brief/collaborate effectively with specialist teams.
- Experience planning and executing VIP engagements, targeted customer events, partner activations, or lifecycle-driven experiences.
- Strong commercial and analytical skills, with the ability to connect lifecycle and product marketing activities to retention and business outcomes.
- Proven ability to influence cross-functional stakeholders—especially Product and Engineering teams—and work effectively with regional and global teams.
- Strong communication, stakeholder-management, and project-management skills.
- Proactive, execution-focused, and comfortable operating in a fast-paced environment.
- Experience in cryptocurrency, fintech, financial services, or another regulated industry is advantageous.
- Experience working with sophisticated investors, institutions, VIPs, loyalty programs, affiliates, or high-value customer segments is advantageous.
Experience Level
- Senior
Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
About the Company
- At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
- OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps).
- OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets.
- We are safe and reliable, backed by our Proof of Reserves.
- Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done.
- These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.