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About the Role

As a member of the Brand Communication team, the Digital Performance Marketing Lead drives cost-effective customer acquisition and retention through digital channels. This role involves managing, optimizing, and reporting on online campaigns to enhance brand awareness and provide actionable insights to guide consumers through the purchase process.

Responsibilities

Develop and execute performance marketing strategies across all digital channels (SEM, SEO, Social, Programmatic, Affiliate, Display, Retargeting, Custom Audiences).
Translate campaign plans and business objectives into clear online customer acquisition strategies.
Maintain a clear understanding of the marketing/CRM calendar and e-commerce roadmap.
Manage daily online customer acquisition initiatives in line with global guidelines, local needs, and budget.
Collaborate with e-commerce, CE, and media teams to ensure a seamless user experience and conversion rate optimization.
Oversee creative and performance media agencies and IBS to ensure timely delivery of high-quality online assets.
Coordinate with campaign managers and HQ teams for localization and production of digital performance content.
Track, analyze, and optimize campaigns towards goals (ROI, CPA, CPL, CPM, CPC, CVR%, App Downloads, Social Engagement).
Conduct A/B tests and compare performance against best practices and competitors.
Create regular reports with key metrics and actionable insights.
Stay updated on digital marketing trends, tools, and technologies (AI-driven optimization, MarTech, mobile attribution).
Propose and test new digital channels and customer acquisition strategies.
Monitor competitor activities and share best practices internally.
Expand the use of AI and automation in campaign optimization.
Increase focus on data-driven personalization and audience segmentation.
Integrate CRM and performance marketing for a comprehensive customer journey.
Emphasize cross-channel measurement and attribution.

Requirements

University degree.
Business-level English proficiency (speaking, writing, reading) is mandatory.
2-3 years of experience in digital customer acquisition activities (SEM, Performance, Comparison, Programmatic, Retargeting, Custom Audiences) that drive audience traffic to websites.
Excellent digital development skills.
Strongly recommended experience with DMP, DSP, DoubleClick, Search (Google certification is a plus), and SEO.
Brand management experience.
Website management experience is a plus.

Skills

SEM
SEO
Social Media Marketing
Programmatic Advertising
Affiliate Marketing
Display Advertising
Retargeting
Custom Audiences
Customer Acquisition
Customer Retention
Campaign Management
Campaign Optimization
Reporting
A/B Testing
Digital Marketing Trends
AI-driven Optimization
MarTech
Mobile Attribution
Personalization
Audience Segmentation
CRM
Cross-channel Measurement
Attribution
DMP
DSP
DoubleClick
Google Ads
Website Management

Location

Gotanda Headquarters, Tokyo, Japan
Company-designated locations (potential for change)

Work Type

Full-time
Hybrid (combination of office and remote work, currently 3 days in office per week)

Experience Level

2-3 years of experience in digital customer acquisition

Education Level

University degree

Salary/Compensations

Approximately 6,000,000 JPY to 8,140,000 JPY (base annual salary)
Total annual income approximately 7,000,000 JPY to 9,000,000 JPY (including base annual salary, fixed bonus, grade allowance, and annual performance bonus)

Benefits

Severance pay system
Defined contribution pension plan
Retirement annuity insurance
Employee savings plan
Employee stock ownership plan
Childcare leave
Family care leave
Commuting allowance

About the Company

Nespresso Japan's Marketing Department drives brand growth by translating global strategies into effective local initiatives across all consumer touchpoints.
The team leverages data-driven insights, innovative communication, and seamless customer experiences to enhance brand equity and accelerate business results.
They collaborate cross-functionally to ensure consistent brand expression and lead product, digital, and consumer engagement strategies for the Japanese market.
The Brand Communication team consists of 4 members, and the Marketing Department has 15 members (1 male, 14 female).