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About the Role
The Regional Product Marketing (RPM) is responsible for the go-to-market strategy, execution and growth within South Korea, lifecycle management, and commercial success of the EP MCU/MPU/Connectivity portfolio. This role translates complex technical specifications into customer-centric value propositions, adapts global strategies to local market dynamics, and acts as the "Voice of the Region" to influence future product roadmaps.
Responsibilities
- Identify high potential customers for demand creation.
- Execute regional seminars, tech days, partner scouting, enablement, and trade shows.
- Track the "Design-In" to "Design-Win" pipeline to ensure future revenue.
- Uncover opportunities and support sales to close and win business.
- Collaborate with distributors to support key accounts and "long tail" customers.
- Establish deep relationships with key customers and align on product roadmaps and support.
- Adjust local pricing to remain competitive.
- Develop account profiles including customer roadmaps, competitive landscapes, and target opportunities.
- Define engagement strategies and customer relationships.
- Ensure roadmap impact and alignment with customer needs.
- Develop and execute account strategies and action plans.
- Track account progress long-term.
- Adapt high-impact pitch decks, product positioning, and articles for the local market.
- Train sales teams and partners on new products, fighting guides, and technology trends.
- Ensure the MCU/MPU/CONNECTIVITY portfolio has necessary "extras" by training partners, preparing evaluation boards, and supporting IDEs and software libraries.
- Engage with and identify local third-party partners.
- Identify emerging trends in IoT, Industrial Automation, and Consumer Electronics through market analysis.
- Monitor competitors to ensure superior pricing and performance.
- Collect specific regional requirements and advocate for their inclusion in the global roadmap.
- Monitor competitor activities locally.
Requirements
- Strong business acumen with P&L ownership mindset.
- Strategic thinking with data-driven decision making.
- Customer-centric orientation.
- High energy, self-motivation, and go-getter attitude.
- Excellent written and oral communication skills, with the ability to present complex concepts clearly.
- Excellent interpersonal skills and ability to influence cross-functional stakeholders.
- Ability to work effectively with globally distributed teams across different time zones.
- Ability to collaborate and be effective in a fast-paced environment.
- Proven track record of successfully launching products, generating design-wins, and driving revenue growth.
Skills
- Product Marketing
- Product Line Management
- P&L Management
- Strategic Marketing
- Technical Marketing
- Business Development
- Applications Engineering
- Supply Chain Management
- Cost Management
- Microcontroller Architectures (ARM Cortex, RISC-V)
- Connectivity Technology (WiFi, Bluetooth, NFC)
- Embedded Software Ecosystems
- Semiconductor Cost Structures
- Wafer Economics
- Supply Chain Dynamics
Location
- South Korea
Work Type
- Full-time
Experience Level
- 10+ years of experience in semiconductor, embedded systems, or related industries.
- 5+ years in product marketing or product line management.
Education Level
- Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields.
- Master’s degree or MBA is a plus.
Benefits
- Competitive benefits package
About the Company
- Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier.
- With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.
- At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial.
- This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.
Equal Opportunity
- Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law.