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About the Role

This role supports the operating capability that makes marketing decisions possible by ensuring data requirements, conversion events, partner feeds, platform integrations, and source-to-output dependencies are clearly defined, validated, reconciled, and fit for use. The candidate will translate complex data needs into clear requirements, workflows, controls, and accountability, ensuring teams are aligned and dependencies are closed.

Responsibilities

Lead the development and execution of marketing strategies and campaigns
Identify and recommend best practices for marketing processes and initiatives
Analyze business trends to inform marketing decisions and strategies
Collaborate with cross-functional teams to drive marketing projects and programs
Monitor and evaluate the effectiveness of marketing activities
Provide guidance and mentorship to junior marketing team members
Support the operating process that moves Marketing measurement data needs from business request through implementation, validation, reconciliation, and confirmed availability for reporting, measurement, audience development, and investment decisions.
Help define what “ready to use” means for measurement inputs, including required events, mappings, taxonomy, source-to-output lineage, QA checks, known limitations, and signoff criteria.
Help build and maintain a clear view of measurement coverage across platforms, markets, KPIs, conversion events, partner feeds, and key data sources, identifying gaps and helping drive resolution.
Translate Marketing, Data Science, and measurement use cases into clear data, instrumentation, audience, identity, and partner requirements that technical and operational teams can execute.
Support cross-functional intake, onboarding, and issue resolution across MarTech, Data Operations, Data Science, Media Operations, agencies, platforms, vendors, and data partners.
Help establish durable workflows, controls, and documentation for recurring measurement-data processes, including handoffs, issue tracking, escalation paths, vendor expectations, quality reviews, and closure requirements.
Help identify recurring data or process failure points and contribute to systemic improvements that make Marketing measurement inputs more complete, traceable, reconciled, and fit for use over time.

Requirements

5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
5+ years of relevant experience in marketing data, measurement operations, analytics product management, marketing technology, data operations, or a related field; or an equivalent combination of education and experience.
Experience contributing to a Marketing Measurement & Data Operations capability, data-enablement function, or analytics-product capability.
Experience supporting paid-media measurement ecosystems, including digital platforms and walled gardens, agencies, media data partners, conversion events, campaign taxonomies, APIs, and platform reporting data.
Experience with customer identity, audience data, or activation ecosystems, including first-party data, customer attributes, identity resolution, audience platforms, clean rooms, conversion APIs (CAPIs), or data-collaboration tools.
Understanding of data-quality concepts, including completeness, consistency, lineage, mapping, reconciliation, and downstream dependency management.
Experience contributing to intake processes, readiness gates, acceptance criteria, SLAs, issue backlogs, escalation routines, vendor scorecards, or recurring quality-review processes.

Skills

Marketing data fluency
Attribution fluency
Measurement fluency
Familiarity with Epsilon, LiveRamp, Google Tag Manager (GTM), clean-room environments, or comparable audience, identity, tagging, or data-collaboration platforms.
Familiarity with SQL or other tools used to interrogate and validate data is a plus.
Experience operating in a large, matrixed Marketing organization, financial services, fintech, payments, commerce, or another data-intensive industry is a plus.

Location

New York City, New York

Work Type

Hybrid

Experience Level

5+ years relevant experience

Education Level

Bachelor’s degree

Salary/Compensations

$116,500.00 - $173,250.00 Annually

Benefits

Comprehensive, choice-based programs to support physical, emotional, and financial wellbeing
Generous paid time off
Healthcare coverage for you and your family
Resources to create financial security
Support your mental health

About the Company

PayPal has been revolutionizing commerce globally for more than 25 years, creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers.
Our beliefs are the foundation for how we conduct business every day, guided by our core values of Inclusion, Innovation, Collaboration, and Wellness.

Equal Opportunity

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.
In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.
We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.