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About the Role

Microsoft Advertising is seeking a Senior Social Media Manager to lead brand presence across social platforms. This role involves translating business priorities into organic and paid social programs to drive engagement and brand preference. You will act as the social media subject matter expert, developing channel strategies, content plans, and campaign activations to achieve business goals. The ideal candidate is strategic, hands-on, analytical, and thrives in a dynamic environment.

Responsibilities

Develop and execute social media strategies aligned with brand, audience, and campaign priorities.
Translate business, marketing, product, and brand objectives into audience-led social strategies, channel plans, and measurable outcomes.
Utilize audience insights, social listening, performance data, and industry trends to optimize strategies.
Build reporting frameworks connecting content and channel performance to business objectives.
Manage organic and paid social media programs, including editorial planning, content activation, publishing, community engagement, and optimization.
Create platform-native content and social experiences to increase audience engagement, reach, and advocacy.
Develop social copy, creative briefs, content recommendations, and multimedia assets.
Independently create or support short-form video and multimedia content production.
Partner with product marketing, communications, events, and campaign teams to create impactful social content.
Lead and coordinate complex, cross-functional marketing initiatives.
Build trusted relationships and communicate recommendations, insights, and risks to stakeholders.
Establish metrics, reporting frameworks, and performance reviews to measure business impact.
Analyze performance data to drive actionable recommendations and continuous improvement.
Leverage social listening, analytics, publishing, campaign management, and marketing automation tools.
Apply testing, experimentation, optimization, and performance measurement practices.
Drive operational excellence through planning, governance, workflow management, and process improvement.
Manage competing priorities, dependencies, and risks to deliver complex initiatives.
Utilize AI-enabled marketing workflows, automation, and responsible AI practices.
Ensure social media activities align with brand standards, accessibility, privacy, legal review, and platform best practices.
Maintain governance frameworks for global corporate social channels and marketing programs.
Apply editorial judgment and content review standards to protect brand reputation.
Embody company culture and values.

Requirements

6+ years of work experience at a branding agency or with product marketing, brand building, and/or strategy development, or equivalent experience.
Experience leading complex, cross-functional marketing initiatives in fast-paced environments.
Demonstrated success managing stakeholders, competing priorities, and organizational ambiguity.
Experience developing audience-led social media strategies for global B2B, advertising, media, or technology brands.
Deep expertise in LinkedIn and strong knowledge of social media platforms, including organic and paid social, community engagement, audience targeting, experimentation, optimization, and emerging channel capabilities.
Strong analytical capabilities, with experience leveraging audience insights, social listening, channel performance data, analytics, and marketing technology tools.
Excellent communication, editorial, and content development skills, including copywriting, creative briefing, content strategy, and multimedia content creation.
Ability to build trusted cross-functional relationships.
Knowledge of brand governance, accessibility, privacy, legal review processes, and responsible AI-enabled marketing practices.
Candidates hired in New York will be required to be in office 4 days per week.

Skills

Social Media Strategy
Content Development
Performance Analysis
Community Engagement
Audience Targeting
Optimization
Cross-Functional Collaboration
Stakeholder Management
Reporting
Social Listening
Marketing Automation
AI-enabled marketing workflows
Responsible AI practices
Brand Governance
Accessibility
Privacy
Legal Review Processes
Copywriting
Creative Briefing
Content Strategy
Multimedia Content Creation

Location

U.S.
New York
San Francisco Bay area
New York City metropolitan area

Work Type

Hybrid

Experience Level

Senior
6+ years

Education Level

Master's Degree in Business, Marketing, Communications, or a related field, or equivalent experience.

Salary/Compensations

USD $106,400 - $203,600 per year (U.S. typical base pay range)
USD $137,600 - $222,600 per year (San Francisco Bay area and New York City metropolitan area base pay range)

Benefits

Certain roles may be eligible for benefits and other compensation.

About the Company

Microsoft's mission is to empower every person and every organization on the planet to achieve more.
Employees come together with a growth mindset, innovate to empower others, and collaborate to realize shared goals.
Microsoft fosters a culture of inclusion where everyone can thrive at work and beyond, built on values of respect, integrity, and accountability.
Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50-mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.

Equal Opportunity

Microsoft is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.