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About the Role
Digital Matter is seeking a Vice President of Integrated Biddable Media to lead the strategy, evolution, and delivery of our biddable capability across paid social, paid search, programmatic, retail media, and emerging auction-based channels. This is a senior leadership role for someone who can combine deep media expertise with enterprise-level judgment, commercial ownership, and a strong point of view on how data, technology, creativity, and measurement should work together. You will partner with senior client leaders and cross-functional teams to turn business priorities into integrated growth strategies. You will also build the operating systems, talent, standards, and partner ecosystem required to deliver high-quality work at speed and scale.
Responsibilities
- Direct integrated biddable strategy across paid social, paid search, programmatic, retail media, and emerging channels, with clear roles for each channel in the customer journey.
- Turn client business priorities into actionable audience, investment, creative, data, platform, and measurement decisions.
- Serve as a trusted advisor to senior clients, bringing a point of view, showing evidence, naming tradeoffs, and recommending a path forward.
- Guide planning, activation, optimization, and measurement through channel leaders and specialists, ensuring the work reflects the strategy and meets a consistent quality bar.
- Use working knowledge of major platforms to challenge assumptions, assess platform and product choices, interpret performance, and direct optimization.
- Manage biddable investment as a connected portfolio, balancing near-term performance with brand, customer, and enterprise value.
- Connect biddable teams to strategy, creative, commerce, CRM, analytics, and brand media so integration changes the work, not just the meeting cadence.
- Shape testing and measurement agendas using incrementality, experimentation, attribution, modeling, platform signals, and informed judgment.
- Advance practical uses of automation and AI that improve speed, quality, or insight, with clear human ownership and controls.
- Manage relationships with platforms, technology providers, data partners, and service partners, holding them accountable for transparency, performance, and value.
- Support the commercial health and growth of the capability, including scoping, staffing, pricing, margin awareness, retention, and new-business development.
- Lead and develop managers and channel specialists, creating clarity, accountability, and stronger decision-making across the team.
- Represent Digital Matter in senior client conversations, pitches, and industry discussions with a distinctive, evidence-based point of view.
Requirements
- Significant leadership experience in biddable or performance media, with accountability for complex client portfolios, teams, and business outcomes.
- Deep expertise in paid social and strong working knowledge across paid search, programmatic, retail media, commerce, and emerging auction-based formats.
- A track record of connecting specialist channel excellence to integrated communications, customer, and growth strategies.
- Credibility with senior client executives and the ability to communicate complex technical, commercial, and measurement issues with clarity.
- Strong commercial judgment, including experience with revenue, pricing, staffing, margin, partner economics, and scope management.
- Practical fluency in experimentation, incrementality, attribution, modeling, first-party data, privacy-aware activation, and platform measurement.
- Experience scaling operating models, automation, or AI-enabled workflows while maintaining human oversight, quality, and accountability.
- Demonstrated success building leadership teams, developing talent, managing performance, and creating succession plans.
- The ability to lead through ambiguity, make informed decisions without perfect information, and adjust quickly as evidence changes.
- A collaborative leadership style grounded in transparency, ownership, curiosity, and respect for functional expertise.
Skills
- Paid social
- Paid search
- Programmatic
- Retail media
- Emerging auction-based channels
- Data
- Technology
- Creativity
- Measurement
- Audience strategy
- Investment strategy
- Platform assessment
- Performance interpretation
- Optimization
- Biddable investment management
- Customer journey mapping
- Testing agendas
- Incrementality
- Experimentation
- Attribution
- Modeling
- Platform signals
- Automation
- AI
- Partner relationship management
- Commercial health
- Scoping
- Staffing
- Pricing
- Margin awareness
- Retention
- New-business development
- Talent development
- Performance management
- Succession planning
- Ambiguity leadership
- Decision making
- Adaptability
- Collaboration
- Transparency
- Ownership
- Curiosity
- Respect
Location
- New York
Work Type
- Hybrid
- Client travel as business needs require
Experience Level
- Vice President
- Senior leadership
Salary/Compensations
- $180,000 - $260,000 semi monthly
Benefits
- Competitive salary
- Full coverage health insurance including Medical, Dental, and Vision
- 401K with company contribution
- Generous vacation days in addition to company holidays, sick days, and summer Fridays
- Pre-taxed commuter benefits
- 16 weeks of paid parental leave
- Equity
- Company incentives
About the Company
- Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market.
- We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.
- We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation.
- By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities.
- Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits.
- Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale.
Equal Opportunity
- Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices.
- All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications.
- All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status.
- If you would like to request an interview accommodation, please reach out to HR at Jana.Greenberg@dgtlmttr.com