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About the Role
As the Senior Brand Media Manager - UGG, you will be the strategic and operational heartbeat of our Brand Media team. You’ll lead and inspire a talented group of media professionals and agency partners, overseeing innovation, integration, and flawless end-to-end execution across OOH, Media Partnerships, Display & AV, and Paid Social. Your mission is to elevate brand presence and perception all year round, deliver best-in-class storytelling through media, and ensure our campaigns create meaningful cultural and commercial impact across our key EMEA markets. You’ll future-proof our brand media ecosystem, bringing together data, creativity, and innovation to drive awareness and engagement, fueling long-term brand growth with a “now, next, moon” Local x Global mindset. This role is a critical leadership position in shaping UGG’s full-funnel media ambition, operating as the Senior Brand counterpart to Performance Media, Creative, Brand GTM, PR & Ecommerce teams.
Responsibilities
- Inspire and lead day-to-day Brand Media operations, translating brand vision, seasonal priorities, and objectives into high-impact, full-funnel media strategies
- Lead and own annual and seasonal Brand Media planning, translating global ambition and local market needs into clear channel strategies and investment frameworks
- Develop strategic media outlines, RTBs, and executive-ready summaries, articulating the “why” behind media decisions with clarity and commercial understanding
- Own the Brand Media roadmap, with clear KPIs across reach, attention, brand lift, and engagement, ensuring activity ladders up to broader commercial goals
- Partner with senior stakeholders and agencies to challenge, steer, and optimize brand media investment, balancing short-term cultural impact with long-term brand equity
- Work in tandem with Brand GTM teams to ensure seasonal campaigns are strategically anchored, globally aligned, and locally activated with excellence
- Lead campaign optimization, mid-campaign analysis, and post-campaign evaluations, owning senior-level reporting and driving accountability and learning
- Champion a test, learn, scale approach across Brand Media, codifying learnings into a holistic structured learning agenda
- Power smarter planning by embedding 1st-party data, audience insights, and brand measurement into media and creative decision-making
- Oversee brand media budget forecasting, pacing, and phasing, ensuring investment aligns with seasonal priorities and business performance
- Lead, mentor, and upskill the Brand Media Specialist and Coordinator, setting high standards for strategy, craft, and execution
- Build and lead strategic media partnerships across platforms and media owners to unlock innovation opportunities and added-value negotiations
- Shape and own a Brand Media innovation roadmap, staying ahead of brand, cultural, and platform evolutions
- Champion AI, technology, and emerging capabilities to strengthen brand media planning and creative effectiveness
- Own Brand Media budget accountability end-to-end, including planning, forecasting, and in-year stewardship, ensuring investments are strategically aligned and accurately tracked
Requirements
- Highly organised, commercially minded, and solutions-focused
- Change-oriented, improvement-driven, agile, adaptable, and calm under pressure
- Comfortable challenging the status quo constructively
- Extensive experience in senior brand or integrated media roles, spanning OOH, AV, Display, and Paid Social
- Proven leadership experience, managing teams and agencies at a senior level
- Strong understanding of full-funnel media ecosystems, with confidence operating alongside performance channels
- Experience working within Global x Local structures, navigating complexity with clarity and influence
- Commercially astute with confidence in budget ownership, forecasting, and effectiveness measurement
- Proven success in managing large-scale media budgets with agility
- Strong stakeholder management skills, with the ability to influence Creative, Media, and Brand leadership
- Experience with EMEA regional media strategies, particularly in key markets: UK, Germany, France, Italy, Netherlands & Spain
Skills
- OOH
- AV
- Display
- Paid Social
- AI
- Technology
- Emerging capabilities
Location
- EMEA
Work Type
- Hybrid
- Flexible Working Environment
Experience Level
- Senior
Benefits
- Competitive Pay and Bonuses
- Generous Holidays + Bank Holidays
- Half day Fridays
- Extras, discounts, perks & volunteering opportunities
- Growth and Development opportunities
- Global Mentorship Programme
About the Company
- At Deckers Brands, Together, Every Step, is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond.
- Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
- COME AS YOU ARE
- We believe that the company you build is defined by the company you keep.
- We believe that a diverse, inclusive culture drives creativity and success.
- We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers.
- We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work.
- Because the more perspectives we share, the better we can be.
Equal Opportunity
- Diversity and inclusion are key to our success.
- We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands.
- We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.