Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Marketing Manager, Credit Marketing & Communications role.

Rezi rewrites your resume against Morningstar's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Marketing Manager, Credit Marketing & Communications posting at Morningstar — free, in seconds.

About the Role

The Credit group is seeking a Marketing Manager to support the go-to-market strategy and execution for Morningstar DBRS’ credit ratings offerings. This role helps develop marketing strategies, drives integrated campaigns, develops content and sales enablement assets, and manages day-to-day campaign execution and optimization. This is an opportunity to drive growth and make a meaningful impact on one of Morningstar’s largest and fastest-growing business units.

Responsibilities

Support the development of go-to-market strategies for credit ratings products across priority markets and segments
Translate product strategy into actionable launch plans, campaigns, and commercial programs that drive demand and revenue
Partner with Business Development to align marketing priorities with market opportunities and client needs
Define target audience segments and buyer personas for credit ratings offerings
Develop clear, differentiated positioning and messaging frameworks across ratings offerings
Conduct ongoing market, client, and competitive analysis to inform strategy and refine value propositions
Analyze website activity and funnel performance metrics to identify opportunities and optimize marketing campaigns and subscription growth programs
Design and execute integrated, data-driven demand generation campaigns for credit ratings products across social, search, email, and other relevant channels
Partner with Digital Marketing to optimize channel mix and campaign performance
Collaborate with Events Marketing to develop event strategies and support their execution
Own email marketing strategy and execution, including audience segmentation, campaign development, testing, optimization, and performance measurement
Develop high-impact sales enablement assets
Develop and execute strategies to distribute research, commentary, and strategic content to drive engagement and demand
Translate ratings research and insights into commercially relevant narratives across marketing assets
Define KPIs and measure effectiveness of product marketing initiatives against pipeline, revenue, and engagement targets
Analyze campaign and program performance and identify optimization opportunities and improve ROI
Build performance reports and provide regular reporting and actionable insights to stakeholders
Act as a key connector across Business Development, Product, Content, Marketing and Communication teams to ensure alignment and execution excellence
Manage the end-to-end campaign execution process from briefing, through launch, measurement and optimization
Partner day-to-day with cross-functional teams to manage inputs, reviews, and approvals across stakeholders

Requirements

5–7 years of experience in product marketing, preferably within credit, fixed income, financial data, or capital markets
Proven track record of developing go-to-market plans and executing multi-channel integrated campaigns that deliver measurable business impact
Experience promoting web subscription products is a plus
Experience developing and executing email marketing programs on Pardot, Eloqua, HubSpot, or other marketing automation platforms
Ability to translate complex, technical products into clear, compelling market narratives
Strong analytical mindset with the ability to leverage data to inform decisions and optimize marketing performance
Excellent writing and storytelling skills, with experience developing positioning, messaging, and senior-level content
Demonstrated ability to work cross-functionally and influence stakeholders across product, commercial, and marketing teams
High attention to detail, strong project management skills, and the ability to manage multiple priorities
If you receive and accept an offer from us, we require that personal and any related investments be disclosed confidentially to our Compliance team.
These investments will be reviewed to ensure they meet Code of Ethics requirements.
If any conflicts of interest are identified, then you will be required to liquidate those holdings immediately.
Dependent on your department and location of work certain employee accounts must be held with an approved broker.
If this applies and your account(s) are not with an approved broker, you will be required to move your holdings to an approved broker.

Skills

Product marketing
Go-to-market strategy
Integrated campaigns
Content development
Sales enablement
Campaign execution
Campaign optimization
Marketing automation
Data analysis
Writing
Storytelling
Project management

Location

New York

Work Type

Hybrid
Four days per week in-office

Experience Level

5-7 years

Salary/Compensations

$77,163.00-$113,178.33

Benefits

100% 401k match up to 6% of salary
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Comprehensive health benefits (medical/dental/vision)
Potential premium discounts
Company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
Trust-Based Time Off
6-week Paid Sabbatical Program
6-Week Paid Family Caregiving Leave
Competitive 8-24 Week Paid Parental Leave
Adoption Assistance
Leadership Coaching & Formal Mentorship Opportunities
Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
Tuition Reimbursement
Charitable Matching Gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ Employee Resource & Affinity Groups
10% Annual Incentive Target Percentage

About the Company

The Credit group is a global team guided by Morningstar's mission to empower investor success.
Our entrepreneurial spirit and uncompromising ethics guide everything we do.
With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, Sydney, and Mumbai, we serve our clients around the world with industry-defining credit products and services.
Through Morningstar DBRS, we provide independent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally.
Rating more than 4,500 issuers and 68,000 securities, Morningstar DBRS is one of the four largest credit rating agencies in the world.
Through Morningstar Credit, we deliver world-class credit analytics solutions that empower credit market decision-makers with the tools and insights they need to drive faster, more informed, and more predictable outcomes.
The Credit group is one of the largest and fastest-growing business units at Morningstar and the Credit Marketing & Communications team is critical to achieving its continued growth and success.
With opportunities to make an impact across the business, the Credit group is where you can grow both personally and professionally.