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About the Role

The Marketing Communication Specialist will support the FHLBNY in executing and monitoring communications strategies across various departments, ensuring a unified and consistent message across all communication channels and enhancing the member experience.

Responsibilities

Write a variety of content to support communications, marketing efforts, and an enhanced member experience, including email and website copy, product launches, strategic efforts, and other marketing materials.
Create, align, and coordinate content for marketing, sales, and all Bank member-facing departments to provide a consistent brand voice and member experience.
Break down technical, program, IT/Systems Launches, and relevant financial information into digestible and easy-to-understand communications or slides.
Stage approved email communications within Eloqua and ensure accuracy, consistency, and alignment with approved messaging across all communication channels.
Work with the Sales team to create timely content for the Financial Library and the Engage email library.
Support member feedback, forms, and survey initiatives, including content review, formatting, and interactive enhancements.
Act as a communication liaison between marketing, sales, and other member-facing departments by gathering information, managing stakeholder input, coordinating approvals, and supporting communication planning efforts.
Manage coordination, quality assurance, and launch readiness of marketing campaigns and communications in a timely and error-free manner.
Maintain audience data and segments, distribution lists, communication approvals, and campaign documentation.
Ensure that all communications align with policies, procedures, and regulations.
Maintain the bankwide communication calendar and support the 360-degree view of member communications through the CRM system.
Execute and monitor communications strategies across departments while maintaining communication timelines and promoting a positive member experience.
Monitor communication and campaign analytics and develop reports to measure effectiveness and identify opportunities for improvement.
Identify gaps in content and recommend new topics, communication opportunities, and engagement strategies.
Utilize marketing automation, CRM, and related marketing technologies to support communication planning, audience management, campaign execution, and member engagement goals.
Act as a backup to publish content on our website and launch campaigns.
Work with Presentation Designer to help create visually compelling slides.
Provide guidance to internal teams on effective communication strategies, ensuring consistency and clarity across all touchpoints.

Requirements

Exceptional writing and interpersonal communication skills.
Strong ability to work across departments, managing input from multiple teams while ensuring a consistent and unified messaging approach.
Superior time management, organizational skills, and ability to meet quick deadlines in a fast-paced environment.
Knowledge of Banking, Financial Services, Operations, and related areas of focus.
Understanding of member experience, accessibility standards, and digital communication best practices.
Ability to collect, research, organize, and synthesize information from multiple sources and use communication and engagement metrics to inform future content and outreach strategies.
Experience with marketing automation platforms, customer relationship management (CRM) systems, and survey tools.
Experience coordinating communication approvals, managing content calendars, and supporting cross-functional projects.
Experience with Microsoft Office Suite and Adobe Acrobat and capable of managing review and editing processes within the application.
Ability to work both independently and as part of a team.

Skills

Writing
Interpersonal communication
Grammar
Attention to detail
Cross-departmental collaboration
Time management
Organizational skills
Meeting deadlines
Banking knowledge
Financial Services knowledge
Operations knowledge
Member experience understanding
Accessibility standards understanding
Digital communication best practices
Research
Information synthesis
Marketing automation platforms
CRM systems
Survey tools
Content calendar management
Cross-functional project support
Microsoft Office Suite
Adobe Acrobat
Project management tools (Monday.com, Jira) is a plus
Oracle Eloqua and Oracle CX Sales is preferred

Location

New York

Work Type

Full-time

Experience Level

4+ years experience in a communications or marketing role with a focus on writing and managing content for various channels
Proven knowledge of communications and marketing ethics and best practices for B2B Marketing
Experience doing research using multiple sources
Knowledge of User Experience, Banking, and Finance is a plus

Education Level

Bachelor’s degree in marketing, Communications, Business or a related field
Experience in financial services, digital communications, member engagement, or content strategy is a plus

Salary/Compensations

$120,000-$135,000

Benefits

Visa sponsorship is not available

About the Company

The Federal Home Loan Bank of New York is committed to recruit, hire, develop, motivate, promote, retain, and compensate all applicants and employees in a nondiscriminatory manner without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a parent, disability, genetic information, military or veteran status, or any other characteristic protected by applicable law (including title VII of the Civil Rights Act of 1964).