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About the Role

The Manager, Email & SMS Marketing will manage the email and SMS marketing channels with a focus on US-led campaigns that support revenue, traffic, customer acquisition, retention, and customer engagement. This role is results-oriented, with a passion for creating impactful customer experiences, and thrives in a fast-paced, cross-functional, global environment.

Responsibilities

Manage the email and SMS marketing strategy, with a focus on US-led campaigns that can be adapted by smaller markets to support revenue, customer acquisition, retention, and engagement across key customer touchpoints.
Own the execution and optimization of all email/ SMS workflows, email calendar, campaign briefing and UAT.
Monitor email and SMS channel performance, including forecasting inputs, budget tracking, reporting, and identifying opportunities to support continuous growth.
Manage the email and SMS marketing calendar with a US-led focus, ensuring alignment with integrated marketing plans, product launches, promotions, and key commercial initiatives.
Partner cross-functionally with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and external agency partners to deliver seamless customer communications.
Monitor and analyze channel performance, including engagement, conversion, revenue, and retention metrics, translating insights into actionable recommendations and optimization strategies.
Support and maintain the testing roadmap across email and SMS, including A/B and multivariate testing, to improve customer engagement and business performance.
Stay informed on industry trends, emerging technologies, and competitive activity to ensure Fresh's email and SMS programs remain innovative and best-in-class.
Serve as the business point of contact for campaign briefing and execution, partnering closely with Campaign Operations and cross-functional stakeholders to support timely, high-quality delivery.
Identify opportunities to enhance marketing processes and tools to improve operational efficiency and support business needs.

Requirements

4-7+ Years of Experience managing email marketing and/or SMS programs, with a proven track record of driving customer engagement and business results.
Bachelor's degree in business administration, marketing, communications, or a related field.
Experience with enterprise email marketing platforms (e.g., Adobe Campaign) and working knowledge of HTML required.
Experience with Google Analytics and leveraging data to optimize marketing performance.
Advanced proficiency in Microsoft Excel.
Familiarity with customer lifecycle marketing, audience segmentation, and personalization strategies; experience with CRM platforms is considered an asset.
Strong analytical skills with the ability to translate data and insights into actionable marketing strategies.
Proven success optimizing email and SMS performance through testing, experimentation, and continuous improvement.
Deep understanding of email and SMS marketing best practices, including deliverability, compliance, and customer engagement.
Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment.
Self-motivated and proactive, with the ability to work independently, drive initiatives forward, and consistently meet deadlines.

Skills

Email marketing
SMS marketing
Adobe Campaign
Google Analytics
Microsoft Excel
CRM platforms
HTML

Location

New York, NY

Work Type

Onsite

Experience Level

4-7+ Years

Education Level

Bachelor's degree

Salary/Compensations

USD 100,000 - USD 135,000

Benefits

Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
Opportunities for networking and building relationships with LVMH Community and Network
Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
Free 24/7 confidential mental health support
Flexible paid time off policy inclusive of Summer Fridays
Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
Travel & lodging for those who can’t access care
Back-up dependent Care and Tutoring
Fresh In-Store Discounts and Gratis
LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
Pre-Tax Commuter Benefits through Wage Works
Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
Medical, dental and vision
401k with Company Match + Additional Employer Contribution at eligibility

About the Company

Fresh is a global skincare brand within the LVMH Group, headquartered in New York City, emphasizing the look, feel, and scent in every product to transform skincare into an elevated, sensual experience.
Their collection of skincare, lip care, body care, and fragrances are available in 16 countries, across boutiques, digital channels, and specialty and department stores.
They are an organization of curious creators who embrace innovation, optimism, and always keep customers at the forefront.
With a pioneering spirit, they are empowered to challenge the status quo and use their authentic voice to do the right thing for their people, their brand, and the environment.
Fresh intentionally fosters a spirit of belonging, celebrating diversity and supporting every employee to feel welcomed, valued, respected, and heard.
By embracing curiosity and collaboration, they recognize that their differences strengthen them.

Equal Opportunity

Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws.
We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.
All your information will be kept confidential according to EEO guidelines.