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About the Role
As a Social Copywriter on an agile social team, you will shape brand personalities daily by crafting compelling words and ideas for social content. You'll understand audiences and brand passion points to identify content opportunities, creating clever responses, humorous posts, and meaningful brand actions. You will interface with the community, collaborate with content creators and social media managers, and work with Art Director/Copywriter teams to elevate social ideas into brand acts and content. You will also help create and steward brand playbooks, ensuring each brand's unique place in the dynamic social media landscape.
Responsibilities
- Write a range of content for social and digital channels to build consumer love and establish cultural relevance.
- Write, edit, and publish engaging posts for various social networks.
- Optimize social media posts (language, tone, message) based on target audience behaviors and brand tone and voice.
- Collaborate with a Content Creator on images and videos to complement text and co-create social post types and concepts.
- Manage and update social media pages and profiles with on-tone descriptions and news.
- Coordinate with internal teams to create advertising concepts.
- Respond to questions and comments on social media pages in a timely and accurate manner or transfer to the social care or escalations team for customer service-related issues.
Requirements
- 1+ years of experience in a social team or creative department in a related role.
- Advertising portfolio required.
- Proven track record of writing for brands with a significant following, ideally for a CPG or lifestyle brand.
- History of working with creative teams and strategists, providing expertise and influencing brand strategy.
- Experience with a social media management platform (i.e. Sprout, Sprinklr, Khoros) is required.
- Excellent presentation skills and communication skills in a group environment.
- A passion for food and food marketing.
- A desire to do award-winning, internationally recognized work.
Skills
- Social Copywriting
- Content Creation
- Social Optimization
- Collaboration
- Brand Presence Creation
- Ad Copywriting
- Community Management
- Social media management platform proficiency
Location
- Toronto
Work Type
- Hybrid
Experience Level
- 1+ years of experience
Education Level
- University or college diploma in marketing, advertising, or a related field is preferred
Salary/Compensations
- $57,000–$65,000
About the Company
- The Kitchen brings together a range of disciplines and capabilities, including creatives, producers, data analysts, and social experts, to deliver remarkable ideas across various mediums.
- The team moves at the speed of culture, responding to trends and events to create content that captures the spirit of the moment, earns media impressions, and sparks conversation.
- The Kitchen has been recognized internationally by industry giants like Cannes and One Show and was named Campaign's Global In-House Agency of The Year.
- The company seeks trailblazers passionate about producing award-winning work and eager to generate innovative ideas.
- The Kitchen is part of Kraft Heinz.
Equal Opportunity
- The Kitchen, Kraft Heinz are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.