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About the Role
This individual will align with a designated Sales team and serve as their dedicated marketer, creating and implementing account-based marketing strategies and comprehensive campaigns designed to build pipeline and engage top targets throughout the buying journey. Their goals will be tied directly to optimizing top target engagement, building pipeline, and meeting revenue growth goals.
Responsibilities
- Own and maintain awareness of sales pipeline needs, delivering and defining top targets and ABM-ready leads as part of comprehensive campaigns designed to build and advance pipeline.
- Create and execute a strategic marketing plan ensuring messaging and campaign consistency to drive engagement with new prospects and achieve overall revenue and pipeline growth targets.
- Collaborate with the integrated marketing manager to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs, content marketing, events, direct mail, and social media.
- Partner with sales leadership to monitor lead follow-up in critical buying journey stages and understand team objectives, creating custom plans to achieve them and adjusting course as needed.
- Partner with sales reps to understand ideal customer profiles and top target accounts, implementing ABM strategy to engage and advance target opportunities, holding sales partners accountable for campaign and pipeline build success.
- Measure ongoing sequences to ensure optimization of outreach efforts at the appropriate stage of the buying cycle.
- Closely monitor the ABM dashboard for new insights and trends to improve the overall ABM approach.
- Work closely with members of the marketing team (product marketing, creative services, digital marketing) as well as sales, product, operations, and technology teams.
- Keep the marketing team updated on progress with sales reps to ensure the team adjusts its approach based on sales feedback.
- Attend customer and prospect meetings to stay informed on market conditions and buyer personas.
Requirements
- At least four years of experience in a similar marketing role for a fast-growing B2B technology company (ideally software).
- Deep knowledge of the marketing funnel.
- Experience running multi-channel marketing programs (advertising, email, events, direct mail).
- Content marketing and social media experience.
- Comfortable working with various marketing tools/software.
- Marketing automation experience preferred.
- Microsoft Powerpoint, Word, Excel proficiency.
- Marketo and Salesforce experience preferred.
Skills
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
- Marketo
- Salesforce
Experience Level
- At least four years
Education Level
- Bachelor's degree
Benefits
- 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
- Four weeks of PTO for all new hires.
- PTO Embargo: No work interruptions during any type of time off.
- Additional PTO earned through volunteer hours and Bandwidth challenges.
- “Mahalo moments” program grants additional time off for significant life events.
- 90-Minute Workout Lunches.
- Unlimited meetings with a nutritionist.
About the Company
- Bandwidth is the global communications software company and Tier 1 network operator with global reach.
- We provide the voice, messaging, and emergency services infrastructure behind many brands and apps.
- We own the network we build on, enabling the solution of bigger, more complex, and more impactful problems.
- We are the infrastructure layer making the shift to AI in communications possible.
- We foster a collaborative environment where diverse perspectives are valued and employees can bring their authentic selves to work.
- We are experts who communicate clearly and are ready to build what's next.
Equal Opportunity
- Are you excited about the position and its responsibilities, but not sure if you’re 100% qualified? Do you feel you can work to help us crush the mission? If you answered ‘yes’ to both of these questions, we encourage you to apply! You won’t want to miss the opportunity to be a part of the BAND.
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