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About the Role

As the Commercial Marketing Manager for connectivity products in the US market, you will translate global portfolio strategy into focused commercial execution that drives demand, enables the sales organization, and supports profitable growth. You will bring strong market understanding, customer insight, and execution discipline to help Baxter compete in a rapidly evolving connected care environment.

Responsibilities

Develop and execute U.S. downstream marketing strategies for connectivity products, aligning commercial plans with global portfolio objectives and business priorities.
Translate product roadmaps and value propositions into compelling U.S. market positioning, messaging, launch strategies, and customer-facing content.
Serve as the voice of the customer by gathering field feedback, market insights, competitive intelligence, and customer needs to influence product and marketing decisions.
Partner with sales teams to drive pipeline growth, support deal progression, increase adoption, and improve commercial performance across target customer segments.
Create and maintain sales enablement tools including value-selling materials, competitive battlecards, presentations, objection-handling guides, and launch communications.
Lead launch readiness and execution for new products, software releases, and enhancements, including training, communications, performance tracking, and field support.
Collaborate cross-functionally with global marketing, product management, clinical, service, implementation, medical affairs, training, finance, and operations teams to ensure successful commercialization.
Analyze market trends, customer adoption, revenue and pipeline performance, and competitive activity to identify growth opportunities, optimize portfolio strategy, and support lifecycle management initiatives.

Requirements

Bachelor’s degree from an accredited university required; MBA or advanced degree preferred
6 years of commercial marketing, product marketing, sales enablement, or product management experience in a life sciences, medical device, healthcare technology, software, or capital equipment organization.
Experience supporting US market commercialization, launch execution, sales enablement, or downstream marketing for connected care, clinical workflow, digital health, or healthcare technology solutions preferred.
Proven commercial marketing expertise developing and executing downstream marketing strategies that drive growth, product adoption, and business results.
Experience launching healthcare, medical device, software, or connected care solutions, including developing sales enablement tools, messaging, and commercial programs.
Strong ability to translate complex technical capabilities into customer-focused value propositions, positioning, and practical sales resources.
Deep understanding of U.S. healthcare customers, clinical workflows, buying processes, capital equipment sales cycles, and field sales execution.
Data-driven, collaborative marketer with strong communication, stakeholder management, problem-solving, and cross-functional leadership skills, capable of driving results in complex matrixed organizations.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Skills

Commercial marketing
Product marketing
Sales enablement
Product management
Connected care
Clinical workflow
Digital health
Healthcare technology
Communication
Stakeholder management
Problem-solving
Cross-functional leadership

Location

Work Type

Onsite (minimum 3 days a week)

Experience Level

6 years of experience

Education Level

Bachelor's degree
MBA or advanced degree preferred

Salary/Compensations

$112,000 to $154,000 annually

Benefits

Medical and dental coverage that start on day one
Basic life insurance
Accident insurance
Short-term disability insurance
Long-term disability insurance
Business travel accident insurance
Employee Stock Purchase Plan (ESPP)
401(k) Retirement Savings Plan (RSP) with company matching
Flexible Spending Accounts
Educational assistance programs
Paid holidays
Paid time off ranging from 20 to 35 days based on length of service
Family and medical leaves of absence
Paid parental leave
Commuting benefits
Employee Discount Program
Employee Assistance Program (EAP)
Childcare benefits

About the Company

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life.
Our Baxter colleagues are united by our Mission to Save and Sustain Lives.
We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.
We develop and commercialize solutions with patients, caregivers, and health systems in mind.
Our marketing efforts are grounded in customer value, clinical workflow, and commercial impact, so you can be proud of the role you play in helping healthcare teams deliver safer, more connected care.

Equal Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Know Your Rights: Workplace Discrimination is Illegal
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally.
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information.