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About the Role

We’re building an always-on roster of freelance Content Creators to help bring Loblaw’s portfolio of brands and banners to life across social. We’re looking for social-first creators who know how to make content that earns attention, with a particular strength in food, lifestyle and retail storytelling. You know how to work a camera, understand what makes audiences stop scrolling, and can take an idea from concept through shoot, edit and final delivery.

Responsibilities

Concept, shoot, edit and produce platform-native content for TikTok, Instagram, Facebook, YouTube Shorts and emerging social platforms.
Create compelling food, product, lifestyle and retail storytelling designed specifically for social.
Act as both creator and producer, styling, shooting, editing and, where appropriate, appearing on camera.
Translate brand priorities, trends and cultural moments into social ideas that can move quickly.
Own content creation from start to finish, including storyboarding, shot lists, shoot preparation, production, graphics and editing.
Collaborate with Social, Strategy, Community Management, Creative and Brand teams to bring ideas to life.
Bring a strong understanding of social trends, creator culture and platform behaviours to every assignment.
Help us experiment with new formats, storytelling approaches and creative techniques as we continue to raise the bar for social across the enterprise.

Requirements

A strong portfolio of social-first content that demonstrates your ability to concept, shoot and edit independently.
Strong food content capabilities, including experience cooking, styling and filming food.
Exceptional short-form video editing skills, with an understanding of pacing, storytelling, sound, transitions, text, some motion graphics, and platform-native editing styles.
Deep knowledge of TikTok, Instagram Reels and other short-form platforms and an instinct for what feels native to each.
Strong visual storytelling and creative instincts with an eye for detail.
Comfort working both behind and, where relevant, in front of the camera.
The ability to turn raw footage into polished, engaging content quickly.
A collaborative mindset and the ability to work effectively from a creative brief.
Proficiency with content creation and editing tools such as CapCut, Adobe Creative Suite, Canva or similar platforms.
Ability to travel to Loblaw retail locations and other shoot locations across the GTA when required.
Candidates who are 18 years or older are required to complete a criminal background check.

Skills

Content creation
Video editing
Social media
TikTok
Instagram Reels
CapCut
Adobe Creative Suite
Canva

Location

GTA
Remote

Work Type

Freelance
Project-based
Remote
On location

Salary/Compensations

$63,066.66 - $77,200.00 per year

Benefits

Progressive careers
Comprehensive training
Flexibility
Competitive benefits

About the Company

Loblaw Companies Limited is one of Canada's largest employers.
We are committed to positively impacting the lives of all Canadians.
We succeed through collaboration and commitment.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business.
Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community.
Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture.
We are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

Equal Opportunity

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop.
We are committed to creating accessible environments for our colleagues, candidates and customers.
Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment.
We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.