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About the Role
Reporting to the PR & Communications Manager, the PR & Events Executive is responsible for planning and executing best-in-class events for retail, PR, and wholesale partners. This role supports driving brand visibility, cultural relevance, and commercial impact through exceptional events, collaborations, and high-profile brand experiences. As a brand ambassador for IWC, this individual will build and maintain strong relationships across retailers, vendors, agencies, and industry partners, ensuring IWC Schaffhausen remains at the forefront of the horological landscape.
Responsibilities
- Plan and execute the UK & Ireland calendar of events for retail, wholesale, PR, influence, and brand ambassador activations.
- Manage budgets for event activations.
- Amplify IWC brand events, focusing on top 20 locations to build long-term awareness.
- Coordinate agencies for event setup, catering, and breakdown.
- Collaborate with HQ Events, Partnerships, and Visual Merchandising teams for strategic planning and consistent brand messaging.
- Ensure sustainability is a focus for all events and brand operations.
- Focus on ROI for wholesale and retail partner events to drive business.
- Conduct brand monitor analysis (awareness index) and amplification.
- Proactively work with local and regional wholesale partners to identify opportunities for brand awareness and sales.
- Liaise with brand partners to implement an annual events calendar.
- Assume local operational responsibility for global partnerships (e.g., Laureus, Mercedes-AMG PETRONAS Formula One™ Team, Mercedes AMG).
- Support ad-hoc special projects from conception to completion.
- Conduct media monitoring and compile reports on press clippings and event coverage.
- Coordinate logistics and movement of product samples for events and press requests.
Requirements
- Minimum of 3-5 years of proven experience in event management, marketing, or partnerships, preferably within the luxury retail, hospitality, or automotive sectors.
- Demonstrated experience in planning, executing, and managing budgets for high-profile events.
- Exceptional project management, organizational, and time management skills.
- Ability to manage multiple projects simultaneously.
- Strong interpersonal and communication skills (written and verbal).
- Ability to build and maintain effective relationships with internal and external stakeholders.
- A keen eye for detail.
- Strong understanding of visual merchandising principles and luxury brand aesthetics.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proactive, creative, and results-oriented.
- Willingness to travel frequently within the UK & Ireland.
Skills
- Event Management
- Marketing
- Partnerships
- Budget Management
- Project Management
- Organizational Skills
- Time Management
- Interpersonal Skills
- Communication Skills
- Visual Merchandising
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Event Management Software (a plus)
Location
- UK & Ireland
Work Type
- Full-time
Experience Level
- 3-5 years
About the Company
- Richemont is a world leader in the luxury sector with Houses specializing in jewelry, watches, and high-end accessories.
- Each Maison embodies a tradition of style, quality, and craftsmanship.
- Richemont strives to preserve the heritage and identity of each Maison.
- The company is committed to innovating and designing new products in line with the values of its Houses through permanent creativity.