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About the Role
This role drives local branding strategy and the production of local creative content to strengthen the interplay between International HQ and Cartier Japan, improving time to market and reinforcing local brand communication relevance. The position ensures absolute consistency of communication across every touchpoint to strengthen brand equity and increase local audience and client engagement, recruitment, and loyalty.
Responsibilities
- Ensure and monitor local branding relevance.
- Identify relevant global stories for local audiences and evaluate local needs strategically, aligning them with global priorities.
- Communicate the Maison’s vision by integrating local branding specificities and needs, ensuring no deviation from global guidelines.
- Stay abreast of market and client trends to encourage forward-thinking and find pioneering ways of expressing the brand.
- Act as the guardian of brand codes and message consistency across the organization.
- Develop a coherent local narrative and messaging strategy across all departments for internal and external communication.
- Ensure execution of communication activities aligns with Maison’s values and branding codes.
- Provide a unifying force for brand code execution within the organization.
- Lead and develop the local creative strategy & content production.
- Orchestrate the launch of new creative assets developed by Central teams, collaborating with the Communication Activations department.
- Foster a feedback loop culture to ensure creative assets are relevant and aligned with business stakeholders' needs.
- Lead the development and production of local creative content in collaboration with HQ.
- Develop strategic creative agency briefs and direct creative execution, ensuring alignment with international brand codes and local relevance.
- Drive briefing, creative development, and production processes with partners for local content development.
- Secure necessary validations and support from HQ for local content.
- Support and implement the international creative strategy at the local level.
- Ensure absolute alignment with the international creative strategy in the use of creative assets.
- Guarantee a seamless sharing and validation process with HQ.
- Provide local insights and strategic planning inputs to enrich the global roadmap.
Requirements
- 3–4 years of experience within the luxury industry in a communication role, or a strategic planning / creative role within a top-tier creative agency.
- Demonstrated elevated creative and strategic thinking across all touchpoints.
- Ability to understand and activate a full communication ecosystem (PR, Media, and Events).
- Ability to develop and execute local creative content from concept to final production, in high alignment with global brand guidelines.
- Collaborate closely with creative teams, agencies, and HQ.
- Experience in hands-on creative content project management and production (online & offline) with internal & external stakeholders.
- Deep understanding of, and strong affinity for, the Maison’s DNA, heritage, and values.
Skills
- Creative skills, with the ability to challenge the status quo and bring innovative ideas and approaches.
- Curiosity, open-mindedness, and respect for diverse cultures and opinions.
- Demonstrated confidence in communications with stakeholders at all levels.
- Leadership & influencing skills, with the ability to drive change while collaborating with cross-functional teams.
- Strong analytical acumen with a demonstrated ability to translate information into actionable insights, compelling stories, and strategic creative recommendations.
- Pragmatic and capable of solving complex issues.
- Negotiate skillfully in tough situations and win concessions without damaging relationships.
- Good communicator and articulates his/her thoughts clearly.
- Strategic thinking / analytical skills.
- Presentation skills.
- Native level in Japanese language.
- Business level in English.
Location
- Japan
Work Type
- Full-time
Experience Level
- 3-4 years
About the Company
- Richemont is one of the world leaders in the luxury sector, with Houses specializing in jewelry, watches, and high-end accessories.
- Each Maison embodies a tradition of style, quality, and craftsmanship.
- Richemont strives to preserve the heritage and identity specific to each of its Houses.
- The company is committed to innovating and designing new products in line with the values of its Houses through permanent creativity.