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About the Role
The VP Corporate & Channel Marketing will unify digital and offline channels to grow sales, leads, and brand visibility. This role oversees marketing analytics, HubSpot administration, and list segmentation, ensuring an actionable marketing database for targeted campaigns. The position collaborates with product management, product marketing, and field sales teams to create go-to-market strategies and customer-lifecycle campaigns.
Responsibilities
- Develop annual marketing plan and budget, aligning channel-level goals to company objectives and allocating spend based on performance and strategic priority.
- Establish unified reporting cadence across all channels.
- Translate business goals into a coherent, multi-channel, go-to-market and customer-lifecycle strategy.
- Present marketing performance and recommendations to executive leadership.
- Direct strategy and hold teams accountable for performance across ecommerce, email, social media, advertising, PR, conferences/events, and catalogs.
- Ensure consistent brand voice, visual identity, and messaging across every channel and touchpoint.
- Identify cross-channel synergies.
- Oversee the marketing operations lead responsible for HubSpot administration, list segmentation, and lead lifecycle management.
- Ensure marketing database is clean, well-segmented, and actionable for targeted campaigns.
- Direct marketing analytics: define KPIs, build reporting dashboards, and ensure teams have the data needed to optimize spend and tactics.
- Encourage a test-and-learn approach, using data to guide budget shifts and creative/channel decisions.
- Hire, mentor, and manage a team of channel leads and specialists; set goals and conduct performance reviews.
- Foster collaboration across channels, ensuring efforts derive from common campaign calendar.
- Manage relationships with external agencies, freelancers, and vendors as needed.
Requirements
- 10+ years of progressive marketing experience, including 5+ years in a senior leadership role overseeing multiple marketing channels.
- Superior organizational skills and attention to detail, with proven ability to work cross-functionally.
- Demonstrated experience managing both digital and offline/print marketing channels.
- Hands-on experience with HubSpot or comparable marketing automation/CRM platform.
- Strong grasp of marketing analytics, attribution, and use of data to drive budget and creative decisions.
- Experience with ecommerce marketing and understanding of conversion/retention metrics.
- Track record of managing significant marketing budget—building, reforecasting, reporting.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Excellent communication, management, and presentation skills.
- Ability to thrive in a fast-paced environment and manage multiple tasks and projects.
- Background in education marketing, preferably focused on literacy and including core curriculum.
- Experience managing catalog or direct-mail marketing programs.
- Familiarity with PR strategy and media relations, in-house or via agency management.
Skills
- Digital marketing
- Offline marketing
- Ecommerce
- Email marketing
- Social media marketing
- Advertising (digital and print)
- Public Relations (PR)
- Conference/Event marketing
- Catalog marketing
- Marketing analytics
- HubSpot administration
- List segmentation
- Go-to-market strategy
- Customer lifecycle strategy
- Budget management
- Reporting
- Team leadership
- Cross-functional collaboration
- Communication
- Presentation skills
Location
- New Rochelle, NY
Work Type
- Onsite
Experience Level
- Senior leadership
- 10+ years of progressive marketing experience
- 5+ years in a senior leadership role
Salary/Compensations
- $175,000 - $250,000
About the Company
- Benchmark Education Company (BEC) is a leading publisher of core, supplemental, and intervention literacy and language resources in English and Spanish, with valid and reliable digital assessments that inform instruction.
- BEC is also a provider of exceptional professional development to educators.
- BEC is recognized as a responsive publisher that offers equally rigorous and engaging digital, print, and hybrid learning materials grounded in the Science of Reading research.
- BEC monitors research outcomes carefully to create effective foundational resources that include strong decoding materials with systematic and explicit instruction and high-quality resources focused on language development and comprehension.
- BEC’s content-rich and authentic texts offer instruction in close reading and analysis, multiple perspectives, and authentic literature while building world knowledge and reflecting the individuality of every student in each diverse classroom.
- Family owned and operated for more than 25 years, BEC is committed to partnering with educators to provide the best for all students through resources of exceptional quality, world-class professional learning, and effective and dedicated customer support.
- For further information, visit us at: https://www.benchmarkeducation.com
Equal Opportunity
- Benchmark Education Publishing (BEC) and its affiliates are proud to be an Equal Opportunity Employer.